loveholidays.com selects FusePump to power affiliate marketing and f-commerce
FusePump data feed technology to drive online sales and support social media for new online travel agent
London, UK, 1st March 2012 – FusePump, the expert in e-commerce marketing, has been chosen by new online travel agent www.loveholidays.com to help grow revenue from its affiliate channel and attract new affiliate partners. FusePump will also be working with loveholidays.com on the functionality of its Facebook page to maximise customer engagement via the social network.
FusePump’s FeedCreator tool will enable loveholidays.com’s affiliate partners to integrate rich product information from loveholidays.com into their own websites, with minimal management overhead. Affiliates can use FeedCreator to filter the loveholidays.com product data feed for attributes relevant to their target audience. This means consumers receive only relevant information, helping to drive online conversion. Affiliates will also have access to FusePump’s AdCreator tool, which enables them to easily create dynamic advertising content from the feed and link directly into loveholidays.com’s e-commerce platform so that consumers can quickly complete their purchase.
“FusePump’s product data feed technology provides us with much greater control over the content our affiliates use, helping us to maintain our brand integrity and ensuring that consumers only receive the information they are looking for,” comments Steve Paterson, Head of Online Marketing at loveholidays.com. “When integrated with tracking technology from Performance Horizon, this platform enables us to closely track online conversion and revenue generated via our affiliate programme. We chose FusePump based on the strength and accuracy of its data feed technology and also the team’s proven expertise in the travel sector.”
With FusePump’s data feed technology, any changes or updates in inventory (such as pricing and availability) are updated automatically in the product feed. This ensures that consumers receive accurate and timely information on the latest deals available, which significantly increases the chances of conversion and online sales. FusePump has also helped loveholidays.com to build a Quotes and Feedback page for its Facebook site, which has been designed to encourage social interaction and increase brand loyalty.
“Facebook provides an excellent platform to engage with customers in a more creative way than traditional websites,” says Oliver Harkness, Product Manager for Display and Merchandising at FusePump. “In the future, loveholidays.com will be able to use FusePump’s data feed technology to extract rich product attributes, data and images data from its website and deep-link it directly into its Facebook page to produce smart, dynamic advertising and highly targeted marketing within the f-commerce environment.”
For further information go to www.fusepump.com/performance-marketing.
FusePump media contacts:
Amy Redhead/Joe Richards
T (UK): +44 (0) 20 7242 8867
loveholidays.com is a trading division of the UK’s largest independent travel agency Hays Travel Ltd who have been selling holidays for over 30 years. We ensure that customers are able to tailor their search based on their individual requirements by making this process as simple and easy as possible. Our experienced and friendly team is dedicated to helping our customers find their perfect holiday at the best available price, in one easy search.
FusePump creates, integrates and optimises product data feeds to maximise revenue from online marketing and e-commerce applications. High-quality data feeds increase product visibility and sales conversion for clients and enable consumers to find exactly what they’re searching for online. FusePump provides an end-to-end service meaning their technology doesn’t demand any technical knowledge or management time on the part of their clients.
FusePump partner with affiliate networks, digital marketing agencies and publishers, and serve clients in the retail, travel and mobile sectors – including Argos, Marks and Spencer, lastminute.com, Orange and TUI. FusePump is experienced in the following product marketing channels: Affiliate Marketing, Google Shopping Integration, Dynamic Advertising, Comparison Shopping Engines, Travel Meta Search, Paid Search Automation, Social Media Integrations, Onsite Merchandising Units and Mobile Commerce.