Gildan Becomes Official National Sponsor of Triple-A Baseball
Charleston, SC, February 22, 2012 – Gildan and Triple-A Baseball have inked a multi-year agreement to make the leading supplier of t-shirts, activewear, underwear and socks an official national sponsor of Triple-A Baseball.
In addition to its sponsorship across all 30 Triple-A clubs, the three-year agreement means Gildan will be the Title Sponsor of the 2012 GILDAN Triple-A Baseball National Championship Game and telecast, which will be televised on the NBC Sports Network. In 2013 and 2014, Gildan also will be a presenting sponsor of the Triple-A All-Star Game currently on the MLB Network.
The national sponsorship includes an in-park presence at every stadium throughout the season as well as integrated media components such as programs, website banners, radio and television advertising in addition to game tickets and more.
Recognized for quality, comfort, durability and value, the Gildan® brand is worn by active families, aspiring athletes and enthusiastic fans on the playing fields and in the stands everywhere. Gildan’s partnership portfolio emphasizes engagement in fun family events. With its nationwide reach and loyal fan base, the Triple-A Baseball sponsorship is a valuable addition.
“Triple-A Baseball is a great American tradition. Generations have grown up feeling they’re an intimate part of this accessible experience. At Gildan, we have been part of fun family events in our customers’ lives since the early 1990s,” said Rob Packard, Vice-President Marketing and Merchandising, Gildan Retail. “This partnership, supporting 30 talented teams bringing home runs to hometowns with dedicated and passionate fans in great cities across America, is a perfect fit for our brand.”
“We are excited to partner with Gildan. We view this sponsorship as a brand match on numerous levels as both organizations are value-driven and heavily associated with great times and special family memories,” said Randy Mobley, CEO, Triple-A Baseball.
About Gildan: Gildan is a vertically-integrated marketer and global manufacturer of quality branded basic apparel, as well as the leading activewear brand in the American and Canadian screenprint markets and one of the world’s largest suppliers of branded and select national retailer brands of athletic, casual and dress socks. With approximately 30,000 employees worldwide, Gildan owns and operates highly efficient, large-scale, environmentally and socially responsible facilities in Central America and the Caribbean Basin. Based in Montreal, Gildan also has a US headquarters for its Branded Apparel division in Charleston, SC. For more information about Gildan visit www.gildan.com and for more information on Gildan’s community involvement initiatives visit www.genuinegildan.com.
About Triple-A Baseball: With a history dating back over 125 years, Triple-A Baseball has been in existence longer than the NFL, NBA, and NHL. Today, you’ll find 30 teams across two leagues throughout the United States developing talent for major league affiliates while providing affordable, family entertainment for fans of all ages. Drawing an average of nearly 14 million fans per season during the past decade, Triple-A Baseball’s popularity spans the entire United States, from Pawtucket, RI, to Sacramento, CA. Both the International and Pacific Coast leagues boast a rich baseball history with an amazing number of past and present major league stars on the roster of league alumni. Over 170 former Triple-A players, managers, umpires, and club executives are enshrined in the National Baseball Hall of Fame and Museum in Cooperstown, NY. One day after July’s Major League All-Star tilt, television audiences nationwide can tune in for Triple-A Baseball excitement as players from both Leagues compete in the Triple-A All-Star Game. The nationally televised excitement continues in September with the GILDAN Triple-A Baseball National Championship, and the annual one-game, winner-take-all showdown between the champions of each league. For information visit www.triple-abaseball.com
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Media Contact: Michelle Moore, Involve
mmoore@getinvolve.com
Mobile: 614-633-8124
Triple –A Baseball Contact: Chris Sprague
Chris@ILBaseball.com
Office: 614-791-9300
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