Gildan Wants to Help One Lucky Parent with College Costs through its Touchdowns for Tuition Online Sweepstakes and Instant Win Game

Win a college scholarship of up to $10,000, a family trip to the Gildan New Mexico Bowl, plus hundreds of Gildan basic apparel college care packages

Charleston, SC, Tuesday September 20, 2011- Apparel company Gildan is adding to the excitement of the Gildan New Mexico Bowl by launching the Touchdowns for Tuition Online Sweepstakes and College Care Package Instant Win Game. Aimed at parents, the sweepstakes began September 15, 2011 and will run through November 15, 2011.

Open to residents in the continental U.S., the Gildan Touchdowns for Tuition Online Sweepstakes and Instant Win Game will culminate in one family winning a Grand Prize package that includes a college scholarship of up to $10,000, plus a trip for four to the Gildan New Mexico Bowl including a three-night stay. For the grand prize college scholarship, Gildan will contribute $1,000 for every touchdown scored during the Bowl game, up to a maximum of $10,000. Additional daily instant win prizes will include Gildan college care packages featuring a Gildan hoodie, a Gildan T-shirt, a screenprinted Gildan Bowl T-shirt, socks, underwear and discounts that can be applied to online purchases at

Those interested in registering to win can do so at either or on the Touchdowns for Tuition Sweepstakes page hosted on Facebook, at Once registered (providing a name, email and address) entrants can play the instant win game and receive immediate notification as to whether they have won a Gildan college care package. At least 25 instant-prize winners will be selected each day to receive college care packages. Registrants can enter once a day, for each day that the contest is running. Those who do not win instantly are still entered to win the Grand Prize and will receive discount coupons, as well as a link to purchase care packages for each child attending college.

In addition, Gildan will make deluxe care packages ― which include a pullover hoodie, a crew sweatshirt, three T-shirts, a Gildan Bowl T-shirt, a six-pack of underwear (men’s packages only) and a six-pack of socks (2 packages for women only) ― available through this promotional period for $39.99 (a $65 value). Ideal to cover the basics for any college student, this care package goes the extra mile. For each care package purchased, Gildan will donate a much-needed socks and underwear care package to My Stuff Bags (, a nonprofit organization providing children under the age of 18 with bags filled with the basics as they navigate through the foster care system and other child welfare agencies.

About the Gildan New Mexico Bowl: The Gildan New Mexico Bowl, owned and operated by ESPN Regional Television (ERT), will kick off the collegiate bowl season for the third consecutive year, airing on ESPN and ESPN HD at noon MST (2 PM EST) from the University Stadium in Albuquerque, N.M., on Saturday, December 17, 2011. For the sixth consecutive year, the game is scheduled to include a team from the Mountain West Conference, and for the first time, a Pac-12 team will be the opponent. Tickets, ranging from $25-$40, are available at the University of New Mexico ticket office: 505-925-5626 or the New Mexico Bowl office: 505-925-5999.

About Gildan: For more information about Gildan, visit

Media Contact:
Michelle Moore
Phone: 614-545-3464
Mobile: 614-633-8124