Glasgow company launches new vitamin D superfood as shocking statistics reveal 50% of people suffer from vitamin D deficiency.
Health Secretary Nicola Sturgeon has announced a leaflet initiative in Scotland urging people to make sure they get enough vitamin D, among concern that people are not getting enough of the vitamin from sunlight and are not topping up their levels with a healthy diet.
There is increasing evidence that a lack of vitamin D could be linked to cancer and multiple sclerosis, and Doctors are also concerned about a rise in the bone disease rickets - a rare condition which causes the softening and weakening of bones in children. Pregnant and breastfeeding women are particularly at risk of vitamin D deficiency, along with children under five, the elderly, the housebound and people with darker skin.
The launch of Ideal Omega Taste’s new mango peach flavour with added vitamin D comes at an opportune time for people wanting to avoid more than a dose of the winter blues. Glasgow Health Solutions, the company behind the launch, are part of the push to get more vitamin D into the diet with the news that according to statistics, more than 50 percent of the adult population in the UK is deficient in vitamin D. During the winter and spring months, more than 15 percent experience severe deficiency.
‘Vitamin D deficiency is a real concern.’ comments Glasgow Health Solutions’ Ramsay McLellan, and the man behind Ideal Omega Taste, ‘As a business we are all about healthy eating and good diet, and we’ve long championed the Omega-3 cause, but this is the first time we’ve added vitamin D into a product, and our new mango peach with added vitamin D could prove to be our most important product development in years. And there’s more at stake than suffering from Seasonal Affective Disorder (SAD), better known as the winter blues!’
Coincidentially, the launch of Taste’s mango peach with vitamin D comes as news that vitamin D and fish oil will be tested in a large US government study.
The US government-sponsored study will seek to see whether either nutrient can lower a healthy person's risk of getting cancer, heart disease or having a stroke. 20,000 people will be randomly given vitamin D, fish oil, both nutrients or dummy pills for five years. Researchers also plan to study whether these nutrients help prevent memory loss, depression, diabetes, osteoporosis and other problems.
‘This is great news.’ comments Ramsay, ‘Along with the Scottish awareness campaign, it vindicates our decision to create our new Taste mango peach with added vitamin D. A spoonful gives you all the Omega-3 and vitamin D you need. But the best thing is that it’s a sweet, smoothie-style superfood that you keep in the freezer. Unlike the cod liver oil your Granny gave you, Taste is delicious, kids love it and it’s a great addition to any diet, whatever your age.’