Global Gaming names Lars Kollind as Head of B2B

Global Gaming has appointed Lars Kollind to the newly-created role of Head of B2B

With his extensive industry knowledge and long track record in the iGaming business, Lars Kollind is the perfect profile to spearhead the organisation’s future B2B offering with a view to bolstering Global Gaming’s growth objectives and its ambitions to emerge as a leading player in the iGaming space.

Kollind, who will be based at Global Gaming’s Malta Office in Sliema, previously enjoyed a successful career as Sales Director for B2B at Aspire Global and joins during a new and exciting chapter in Global Gaming’s history.

Some of the company’s successful brands such as Netticasino and Vikingslots operate on the Aspire Global platform, meaning that Kollind has already gained a thorough understanding of Global Gaming’s offering.

“I could not think of a better time to join Global Gaming. As the organisation seeks to grow, it seems natural to add a new vertical in the B2B product.”, Kollind says, “Drawing from the success story that is NinjaCasino.com, our goal is to keep on focussing on innovation and enhancing the user experience. As a consequence, our B2B product focus will be on differentiation in the form of experience customisation, leveraging my experience in the field, as we seek to attract high-profile partners and white label casinos”.

His appointment closely follows a recent wave of key appointments in Global Gaming’s Product Team, including several ex- GiG talents. "Lars joins us to take complete business ownership and development of our B2B offering. His experience and knowledge of the B2B marketplace is invaluable as we continue to put in place the foundations for the continued growth of Global Gaming.", says CPO and MD Malta Mark Wadsworth.

For further information

Mark Wadsworth, Chief Product Officer and MD Malta, Global Gaming
mark.wadsworth@globalgaming.com

About Global Gaming

Global Gaming is a challenger in the iGaming industry, delivering innovative and safe gaming services and operating a number of successful casino brands. Its flagship, Ninja Casino, builds on a revolutionary technology allowing players to enjoy a safe and seamless online casino experience without the hassle of a lengthy registration process.

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