Global Media Expert Elizabeth Filippouli Launches International Firm To Help Companies Take Charge Of Their Online Presence
LONDON, SEPT. 7 – Reacting to the growing challenges companies face in an age of evolving social networking and online advertising, media expert Elizabeth Filippouli today announced the creation of Global Thinkers, a next-generation marketing agency dedicated to helping global corporations command the powerful buzz generated by social and online media.
“Today, the power to define and control a brand is shifting from corporations and institutions to individuals and communities,” Filippouli said. “Audiences are more fragmented than ever before, which makes them harder to find but easier to define. I created Global Thinkers to combine the know-how, awareness, contacts and technology with the expertise to deliver the best coverage and intelligence for any business.”
The Global Thinkers website will feature informative pieces on various aspects of branding, public relations and social media, as well as the already popular Global Thinkers Interview Series.
“We are excited to present a series of interviews with real ‘Global Thinkers.’ We want to be inspired and motivated by their views and ideas about our globalised world. YouGovStone’s Carol Stone and Chris Cramer of Thomson Reuters have spoken exclusively to GT, and we look forward to hearing from a new global thinker every week,” Filippouli noted.
Filippouli is a well-respected member of the media establishment. She has worked with Al Jazeera English, CNN, Eurovision, NewsXchange and has insider access to media and journalists worldwide. As a media and business strategist she has worked for Coca Cola, TIM Mobile, The Olympic Games Committee (IOC) and various banking groups, government ministries and energy companies.
The theory behind Global Thinkers is that traditional marketing and advertising methods simply don't work in the ever-changing online world. Filippouli believes what's fundamentally important is how a brand is perceived in the blogosphere, on social media networks and in other non-traditional but influential online communities.
“Today we need to think globally and adapt to a media landscape that is rapidly changing,” she said. “The traditional one-way communication model no longer works. Our team of experts collects information from every outlet and media type including influential journalists and bloggers anywhere in the world. With Global Thinkers, you’ll always have your finger on the pulse of the latest coverage for your client, brand, product, campaign or competitor."
Global Thinkers will take charge of their client's social and online media presence while also generating press releases and other media that are designed to generate momentum and take advantage of the viral nature of the online world. Filippouli works with a team of web experts and analysts with extensive experience. Her deep industry contacts will allow her to position her clients one step ahead of their competitors’ old fashioned marketing efforts.
“There is a new business paradigm that you need to adapt to or disappear,” she said. “We want to make sure your business not only survives but thrives in this brave new world.”
For more information and interview access, please contact info@globalthinkers.com.
http://globalthinkers.com/
Tel: +44(0) 8456347820
Fax: +44 (0) 8447747558
Email: info@globalthinkers.com
Twitter: @Global_Thinkers
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