Facts about Boob: Swedish Boob started in 2000 by Mia Seipel and is now available from retailers in 20 markets throughout the world. The basic idea was to design smart and stylish clothes for nursing mothers. Boob’s nursing function is patented, and the collection has been extended to include a complete wardrobe for pregnancy and nursing, as well as underwear. The collection is made with great care for both people and the environment. The entire collection is certified according to OEKO-TEX® 100 and all production takes place in Europe. 83% of the collection is made in sustainable materials. Since spring 2008, the entire collection is also available from Boob’s webshop at www.boobdesign.com.