Goodyear launches Made to Feel Good on prime time TV

Goodyear’s new TV advert focuses on the enjoyment of driving

Goodyear, the leading manufacturer of high and ultra-high performance tyres is delighted to announce its return to prime time TV. 1st April will see the Made to Feel Good brand campaign appear on television for the first time.

The new campaign focuses on the enjoyment of driving and inspires a sense of adventure through a series of lifestyle images. An EfficientGrip Performance product message concludes the 20 second message which will be first seen on 8th April.

The advert will be supported with a fully integrated campaign across online display advertising focusing on weather environments, Google search activity and Goodyear’s social media channels.

Commenting on the new campaign, Michelle Fisher, Goodyear’s brand manager said:  “For us, Made to Feel Good is all about focusing on real life driving moments and the experiences that come with that. The entire team at Goodyear is really excited to see the brand back on TV with the refreshed brand essence.

“Although safety remains at the heart of Goodyear, this campaign illustrates that safety doesn’t mean placing restrictions on drivers, rather safety empowers drivers to enjoy their journeys.”

Goodyear’s EfficientGrip Performance delivers some of the highest tyre label grades available on the market today. The majority of sizes available in the summer passenger tyre boast an A-label on wet grip and a B-label for rolling resistance.

“The benefits of the Made to Feel Good campaign extend to our customers. With the profile of Goodyear being boosted and the brand values being reinforced, we are confident that the campaign will support our customers in selling premium products”, concluded Fisher.