GSF Car Parts speeding up with motorcycles
GSF Car Parts will expand their rapidly growing two-wheeled fleet, after successfully improving deliveries to urban trade customers, during a trial phase.
The UK’s largest privately-owned motor factor began testing the concept in London in May 2014, initially with only 6 scooter motorcycles. Following early success, the motorcycle fleet has since been extended into the South West, Central South and Birmingham areas too.
Parts are carried in extra large GSF-liveried top boxes. Depending on the mix of items, the bikes typically complete 4 to 6 garage deliveries per round. And whilst a full exhaust system is impossible, the vast majority of products – including service packs, clutch kits, steering, suspension, braking and more – can be effectively transported.
“We launched motorcycle deliveries to improve response speed to trade customers in very congested urban areas,” explains Regional Sales Director Simon McMullen. “Customer feedback has been excellent, with many positive comments.”
With ramp time so precious for most independent garages, factor delivery times remain critical to successful trade parts business. The pressures are particularly acute in competitive, congested city centres. According to Simon McMullen, results have already been dramatic, with average delivery times “more than halved” in many cases.
“The novelty of the bikes, combined with drivers’ professional GSF-branded high visibility vests, has improved brand awareness as well,” Simon McMullen added.
With plans to test electric bikes, there’s a green dividend as well. The bike fleet already reduces both airborne emissions and road congestion in city locations. With the ratio of vehicles at GSF’s Tottenham branch now moving towards a 50-50% mix of bikes and vans, two wheeled drops have rapidly become integral.