COS TO OPEN IN SWEDEN

 

Summer 2011 sees the launch of COS, Collection of Style, on Biblioteksgatan, at the very heart of Stockholm’s key destination shopping area. This first store will carry the complete collection for women, men and children.

COS offers reinvented classics, wardrobe essentials and timeless design that is made to last beyond the season. Traditional methods alongside innovative techniques and contemporary fabrics merge in order to create understated fashionable pieces for the modern wardrobe. Women will find the updated blazer, clean slim leg chinos, pencil skirts and the inspirational white shirt; whilst the offer for men includes tailoring, denim, shirts and knitwear. Accessories include shoes, belts and jewellery, and a range of ”likeables” such as CD’s, books and magazines.

‘All of us at COS are thrilled that we are to open in Stockholm. COS is already established in several European cities, and following a thorough search we have also found the perfect location for COS in Stockholm. We are delighted to launch the COS collection in Sweden and believe that COS will suit the Swedish customer perfectly,’ says Pernilla Wohlfahrt, overall responsible at COS.

COS is a part of the H&M Group and was launched in March 2007 in Regent Street, London. Today there are 35 COS stores in eight countries; UK, Germany, Netherlands, Denmark, France, Spain, Belgium and Ireland.

Press pictures and background information for editorial use can be downloaded from www.cosstores.com

Contact persons:
Kristina Stenvinkel, Head of Communications
Telephone: +46 (0)8-796 39 08
E-mail: stenvinkel@hm.com

Nils Vinge, Head of Investor Relations
Telephone: +46 (0)8-796 52 50
E-mail: nils.vinge@hm.com

Atul Pathak, PR Manager COS
Telephone: +44 (0)20-7339 35 00
E-mail: atul.pathak@cosstores.com

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and quality at the best price. In addition to H&M, the group includes the brands COS, Monki, Weekday and Cheap Monday as well as H&M Home. The H&M Group has more than 2,200 stores in 38 markets. In 2009, sales including VAT were SEK 118,697 million and the number of employees was more than 76,000. For further information, visit www.hm.com .

About Us

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 104,000 employees and around 2,800 stores in 48 markets, including franchise markets. For further information visit hm.com.

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