1 December 2009 – 28 February 2010

THE FIRST QUARTER • The H&M Group’s sales excluding VAT amounted to SEK 24,846 m (23,299), an increase of 7 percent. In local currencies, the increase was 13 percent. • Gross profit amounted to SEK 15,390 m (13,178), corresponding to a gross margin of 61.9 percent (56.6). • Profit after financial items amounted to SEK 5,055 m (3,554), an increase of 42 percent. Group profit after tax was SEK 3,741 m (2,577), corresponding to SEK 4.52 (3.11) per share. • Sales in February increased by 10 percent in local currencies compared to the same month last year. • Successful opening in Seoul, South Korea in February. ------------------------------------------------------ • Successful franchise openings in Tel Aviv and Jerusalem, Israel in March. • Sales in March increased by 21 percent in local currencies compared to the same month last year. [Graphic removed – see pdf for table.]


About Us

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, Cheap Monday, & Other Stories, H&M Home as well as ARKET. The H&M group has 43 online markets and 4,739 stores in 69 markets including franchise markets as per 30 November 2017. In 2017, sales including VAT amounted toapproximately SEK 232* billion. The number of employees amounts to more than 161,000. For further information, visit about.hm.com


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