1 December 2009 – 28 February 2010

THE FIRST QUARTER • The H&M Group’s sales excluding VAT amounted to SEK 24,846 m (23,299), an increase of 7 percent. In local currencies, the increase was 13 percent. • Gross profit amounted to SEK 15,390 m (13,178), corresponding to a gross margin of 61.9 percent (56.6). • Profit after financial items amounted to SEK 5,055 m (3,554), an increase of 42 percent. Group profit after tax was SEK 3,741 m (2,577), corresponding to SEK 4.52 (3.11) per share. • Sales in February increased by 10 percent in local currencies compared to the same month last year. • Successful opening in Seoul, South Korea in February. ------------------------------------------------------ • Successful franchise openings in Tel Aviv and Jerusalem, Israel in March. • Sales in March increased by 21 percent in local currencies compared to the same month last year. [Graphic removed – see pdf for table.]


About Us

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 104,000 employees and around 2,800 stores in 48 markets, including franchise markets. For further information visit hm.com.

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