1 December 2009 – 28 February 2010

THE FIRST QUARTER • The H&M Group’s sales excluding VAT amounted to SEK 24,846 m (23,299), an increase of 7 percent. In local currencies, the increase was 13 percent. • Gross profit amounted to SEK 15,390 m (13,178), corresponding to a gross margin of 61.9 percent (56.6). • Profit after financial items amounted to SEK 5,055 m (3,554), an increase of 42 percent. Group profit after tax was SEK 3,741 m (2,577), corresponding to SEK 4.52 (3.11) per share. • Sales in February increased by 10 percent in local currencies compared to the same month last year. • Successful opening in Seoul, South Korea in February. ------------------------------------------------------ • Successful franchise openings in Tel Aviv and Jerusalem, Israel in March. • Sales in March increased by 21 percent in local currencies compared to the same month last year. [Graphic removed – see pdf for table.]


About Us

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has more than 4,300 stores in 64 markets including franchise markets. In 2016, sales including VAT were SEK 223 billion and the number of employees is more than 161,000. For further information, visit hm.com.


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