H&M to dress the Swedish teams for 2014 and 2016 Olympic and Paralympic Games

H&M is proud to announce it will dress the Swedish teams for the Winter Olympics and Paralympics in Sochi 2014, and the Summer Olympics and Paralympics in Rio de Janeiro 2016. The four year contract with the Swedish Olympic Committee and Swedish Paralympic Committee will see H&M create outfits for the Opening and Closing Ceremonies. The collection will also include a full and extensive wardrobe for all the Swedish teams to wear in the Olympic village for both training and leisure. The pieces will be developed in collaboration with the Swedish Olympians, who will give their input and test the garments in the collection. They will also be collaborating on H&M’s new expanded sports collection, as H&M strengthens its commitment to function and performance in sports clothing.

“It is such an honour for H&M to dress both the Swedish Olympians and Paralympians for the upcoming Games in Sochi and Rio. The designs will bring together sport and fashion in a totally new way and have Swedish heritage as a proud influence on the collection,” says Ann-Sofie Johansson, H&M’s head of design.

“I am very pleased to announce this long-term partnership with H&M, starting with H&M equipping the Swedish Olympic team for the Winter Games in Sochi 2014. H&M’s approach is innovative and exciting, involving a group of our athletes in the design process. We are proud to be working with H&M, a Swedish brand which is known throughout the world,” says Stefan Lindeberg, chairman of the Swedish Olympic Committee.

“To represent our country wearing clothes from a Swedish company will strengthen the team, our team spirit and image to the outside world, especially when it is an internationally renowned brand like H&M. I’m really happy that H&M has invited us to take an active part in creating the clothing that the Swedish team can wear with pride during the Olympic Games at Sochi in 2014 and Rio de Janeiro in 2016”, says Anja Pärson, former alpine skier and multiple Olympic medallist.

The Olympians will also give their input to H&M’s expanded Sport concept, offering their knowledge and experience to create a new and extensive range of sportswear pieces for H&M’s customers worldwide. Debuting in January 2014, the result will mean an H&M sports collection that has been tested by world class professional athletes, where performance and function are paramount, always with great style and at a price that will make it available to all.

For more information, please contact:

Kristina Stenvinkel       
Head of Communications                                                                              
Telephone: +46 8 796 39 08     
E-mail: stenvinkel@hm.com                                                      

Camilla Emilsson Falk
Head of Media Relations
Telephone: +46 8 796 39 95
E-mail: camilla.emilsson-falk@hm.com

Stefan Lindeberg
Chairman of the Swedish Olympic Committee
Telephone: +46 705 82 86 56
E-mail: stefan.lindeberg@sok.se

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 104,000 employees and around 2,800 stores in 49 markets, including franchise markets. For further information visit hm.com .

About Us

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has more than 4,300 stores in 64 markets including franchise markets. In 2016, sales including VAT were SEK 223 billion and the number of employees is more than 161,000. For further information, visit hm.com.

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