MADONNA AND H&M LAUNCH NEW FASHION LINE

- ‘M by Madonna’ Collection debuts in stores March 2007

H&M the international retail giant and their head of design Margareta van den Bosch have teamed up with Madonna to create a line of clothing and accessories that are scheduled to arrive in all stores carrying the women’s wear collection, around the world in March 2007, it was announced today.

The 'M by Madonna' fashion line will reflect Madonna's timeless, unique and always glamorous style. A long standing cultural icon whose enormous global influence on how people dress and look is without equal, Madonna worked hand in hand with Margareta van den Bosch to create a wardrobe of clothing and accessories that represent her own personal and modern spin on her very own wardrobe staples.

“Madonna has an impressive feel for fashion and trends. She was extraordinarily style conscious, passionate and was involved in even the smallest details of every design. There is no doubt that Madonna's influence is reflected by the 'M by Madonna' line," stated Margareta van den Bosch regarding the collaboration.

"I've made no secret of my love of fashion over the years. Working with Margareta and H&M was an exciting and new creative challenge for me. I'm really happy with the results and look forward to wearing 'M by Madonna' along with the rest of the world," concluded Madonna.

Madonna, the multi-Grammy winning singer, video visionary, children’s book author, human rights activist and cultural phenomenon just completed the most successful concert tour of any female artist in music history. Her most recent cd Confessions On A Dance Floor debuted at No. 1 in 29 countries.

Founded in Sweden in l947, H&M which has over 1,300 stores in 24 countries is synonymous around the world with affordable, up to date and high quality fashion. The company’s collections are created by their own designers.

Contact persons H&M:
Kristina Stenvinkel
+ 46 8 796 39 08
kristina.stenvinkel@hm.com

Annacarin Björne
+ 46 8 796 57 57
annacarin.bjorne@hm.com

Contact person Madonna:
Liz Rosenberg
Warner Bros Records
+ 1 212-707-3256
Liz.Rosenberg@wbr.com

For more information about H&M and press pictures for editorial use: www.hm.com

About Us

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 104,000 employees and around 2,800 stores in 48 markets, including franchise markets. For further information visit hm.com.

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