Sales development, December

Turnover for the H&M Group increased in December 2001 by 10 per cent compared with the corresponding period last year.

Substantially lower stock level compared with December 2000 has led to a more quiet sales development. Lower price reductions have resulted in a considerably improved gross margin for the period.

Sales increase per month in per cent excluding currency rate changes:


1999/2000 2000/2001 2001/2002

December 19 7 10
January 13 22
February 27 16
March 5 27
April 18 15
May 15 20
June 7 21
July 10 18
August 3 26
September 22 34
October 5 18
November 8 20
Whole year 12 20


Sales development in the month of January is estimated to be published on 15 February 2002 at 8.30 CET.

Rolf Eriksen
Managing Director

Contact persons:

Carl-Henric Enhörning +46-8-796 5410
Leif Persson +46-8-796 1300

About Us

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, Cheap Monday, & Other Stories, H&M Home as well as ARKET. The H&M group has 43 online markets and 4,739 stores in 69 markets including franchise markets as per 30 November 2017. In 2017, sales including VAT amounted toapproximately SEK 232* billion. The number of employees amounts to more than 161,000. For further information, visit about.hm.com

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