Sales development in February and first quarter 2017

February 2017
The H&M group’s sales including VAT increased by 3 percent in local currencies adjusted for negative calendar effects in the month of February 2017 compared to the same month last year. The negative calendar effect amounted to approximately 4 percentage points since February 2017 had one day less than February 2016, which was a leap year.

First quarter 2017
In the first quarter of 2017, i.e. during the period 1 December 2016 to 28 February 2017, the H&M group’s sales including VAT amounted to SEK 54,369 m (50,624), an increase of 7 percent. Sales excluding VAT amounted to SEK 46,985 m (43,691), an increase of 8 percent. In local currencies, sales including VAT increased by 4 percent.

The total number of stores in the group amounted to 4,393 on 28 February 2017 compared to 3,970 on 29 February 2016.

The Three-Month Report, covering the period 1 December 2016 – 28 February 2017, will be published at 08.00 (CET) on 30 March 2017. Percentage sales development for the month of March will be published in a press release at 08.00 (CET) on 18 April 2017.

Karl-Johan Persson, CEO

Contact: Nils Vinge, Head of IR, +46 8 796 52 50

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M group has approximately 4,400 stores in 64 markets including franchise markets. In 2016, sales including VAT were SEK 223 billion. The number of employees amounts to more than 161,000. For further information, visit hm.com.