L.I.M - EXPERIENCE WHY LESS IS MORE

Heading out into nature with nimble feet, trekking from cabin to cabin or just covering a lot of ground to reach the day’s goal. Only bringing what is absolutely necessary, trekking where every gram is counted. Wearing a middle layer, trousers, shoes, shell layer and a backpack – with a sleeping bag inside – and still not exceed more than one and a half kilograms*. This is a minimalistic outdoor life at its most extreme.

Trekking has many wonderful, old traditions, but it is also an area under constant development. In Trekking L.I.M, Haglöfs gathers its lightest, most packable and most minimalistic products – products developed for a more modern outdoor life that is increasingly in demand, with shorter treks and often a slightly faster pace.

For spring/summer 2015 Haglöfs is introducing new and updated products where light has been supplemented with ultra-light and minimalistic has become even more extreme. If you take anything else away there won’t be anything left.

Less Is More
A basic philosophy of Haglöfs’ design and product development is to only give a product the functions it really needs and not add any extras. Haglöfs’ L.I.M - Less Is More - concept has honed this to perfection.

L.I.M WIND PULL, at 65 grams, is the lightest, most packable and most minimalistic garment Haglöfs has ever produced. Water resistant and completely windproof, it is the perfect garment for when the mountain winds start to blow. L.I.M WIND PULL is a hooded anorak with a thin coating on the inside for increased durability. Packed into its own sleeve when not needed, it can easily be carried in a leg pocket or backpack.

L.I.M TREK PANT is a new, ultra-light and minimalistic yet still durable Trekking pant that is only equipped with the most necessary functions. The trousers have a button fly with lightweight, plastic buttons and the leg pocket has room for a map. The material has a double weave construction, a flat surface on the outside and a little more structure on the inside. This creates room for air and increases comfort in warm, humid environments. L.I.M TREK PANT is a bluesign® product that is marked with Haglöfs Take Care. It has built-in UV protection (UPF 30).

Minimalistic and ultra-light backpack
L.I.M LITE 25 is an ultra-light backpack that, despite only weighing 355 grams, is equipped with technical functions that make it the perfect backpack for almost every use. It is made from durable 100 D HT Robic™ with mesh at the back for good ventilation. L.I.M LITE 25 has two side pockets in stretch and an ice pick or hiking poles can be easily attached to the pack’s compression straps. If you want to use L.I.M LITE 25 as an extra backpack, it can be packed into its own lid and takes up minimal space in another backpack or bag.

Lightest of all
Haglöfs’ L.I.M shoes, which were introduced in spring/summer 2014, were the first joint development project between ASICS and Haglöfs with the aim of creating a unique sole for Haglöfs. L.I.M LOW, at 195 grams, is not only the lightest model in the line but also Haglöfs’ lightest shoe. For spring/summer 2015 it will be available in three new colours.

In L.I.M LOW all of the details have been minimised from a weight perspective – all the way down to the shoestrings, which are thinner. The shoe has several well-known ASICS technologies, such as Solyte, GEL® and AHAR+, which makes it possible to combine low weight with a good grip and high comfort levels. The shoe’s soft heel counter makes it extremely easy to pack and it is ideal for base camp, for example instead of a sandal.


Text and images are available at www.haglofs.com/press
For more information please contact:

Sara Skogsberg Cuadras
Communication Manager
+ 46 8 584 400 14
sara.skogsberg-cuadras@haglofs.se



Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2014 amounted to SEK 766 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com

CONTACTS:
Communication Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
CEO: Peter Fabrin, peter.fabrin@haglofs.se

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About Us

Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2015 amounted to SEK 776 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com