Haier is Encouraging Employees to Switch Off the Lights for Earth Hour
--Commitment to Earth Hour Kicks Off Smarter Life, Better Plan Campaign for 2012--
New York, NY, Mar. 28, 2012 – Haier, the world’s #1 appliance brand*, is joining in the Earth Hour campaign again this year by asking its employees to shut off the lights at home for 1 hour on Saturday March 31st at 8:30 PM local time in support of the global sustainability awareness campaign. In 2011, Haier chose Earth Hour as the launching point for the Smarter Life, Better Planet campaign which tracks and supports the inspiring visionaries, organizations, and ideas paving the way for the world of tomorrow.
“Earth Hour provides an opportunity to demonstrate—in a very visible way— that individuals have the power to create change when we act as part of a global interconnected community. The notion that everyday actions, when embraced by many, have the potential to make a significant impact, is at the heart of our Smarter Life Better Planet campaign, so we are very glad to be able to show our support for this initiative,” said Shariff Kan, president of Haier America.
Held every year since 2007, Earth Hour is the largest global campaign for climate change awareness, with hundreds of millions of people, enterprises and cities participating in over 100 countries and territories. Participants are encouraged to switch their lights off for 1 hour at 8:30 PM local time to stimulate awareness around the issue of climate change and send the message that the time for action is now. 2011 marked the beginning of a new era in the Earth Hour movement with the addition of the call to Go Beyond the Hour with a deeper commitment to ensuring the Earth's future. In the US, Haier America employees in New York have pledged to turn the lights off, and Haier is encouraging consumers to do the same in videos and messages posted through social media assets.
Based in the landmark Haier Building in midtown Manhattan, Haier America is a division of the multinational Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2011, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 165 countries and regions with global revenues reaching $20.7 billion in 2010. Haier is an Official Marketing Partner and the Official High Definition Television of the NBA, and proud supporter of the National Parks Conservation Association. For more information, please visit www.haieramerica.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.
*Source Euromonitor International Limited; retail volume sales in units based on 2011 data.
Media Contact: James Liess, Haier America Public Relations, 212-594-3330 ext.2006