‘Step-Through’ Style for Pendleton’s Extended Range

British Olympian and keen ambassador of women’s cycling, Victoria Pendleton, extends her best-selling women’s range of 1940s inspired bicycles for Halfords. 

Resonating elegance, the ‘sit-up and beg’ style Ashwell, has received a design update. At £329.99, the navy blue Ashwell honours the classic lines that have become the heart of the Pendleton range. True to Pendleton tradition, the leather sprung saddle with matching handgrips and cream tyres, reflect its design commitment to stylish sophistication. Whilst it’s compact luggage rack and optional wicker basket provides the practicality of a dependable ride.

“Everyone knows I am passionate about cycling,” said Victoria Pendleton, “and I want to encourage as many women as I can back onto their bikes which is why I am so proud of the fact that my classic bikes are for everyday women. You don’t have to wriggle into lycra to ride them and they are perfect for nipping down to the shops or a ride around town or countryside, with friends.”

First introduced in the spring of 2012, the Pendleton range soared to instant popularity and quickly became the best-selling- ever women’s range in Halfords 120 year history.

Key to this success has been the accessibility of its design, which was first mirrored in the now timeless Somerby classic.

To mark the success of the original Pendleton bicycle, the Somerby has also received a make-over. Now available in an ice-cream shade of mint green, the Somerby, priced at £279.99, resonates the pastel vibes that dominate this seasons fashion ‘must-have’s ‘.  Like the Ashwell, the mint Somerby includes all the traditional styling’s that have become expected of Pendleton’s classic range, whilst ensuring that it’s rider’s love for glamour and style is reflected it’s the bike’s on-trend design.

With built in mud-guards, matching brown leather saddle and handgrips, the Somerby not only oozes charm but provides the reliability of a ride that is prevalent to the core of the Pendleton ethos.

To complete the look, get the Pendleton Wicker Basket and the Pendleton Satchel priced at £39.99 each.

For more information on the exclusive Victoria Pendleton collection visit: www.halfords.com

ENDS New Image

Louise Iles

Email: louise.iles@halfords.co.uk

Tel: 01527 513206

With over 100 years experience of selling cycles, Halfords are the UK's number one bike specialist. At Halfords, we understand that selling a bike is more than providing it in a box. That is why we offer free* bike build at your local Halfords store even if you buy online and have your bike delivered to your door. We'll also fit free of charge any accessories you've bought at the same time as your bike, whether bought online or in store. We also offer a six-week free health check on your bike.

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Halfords is the UK's leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK's leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and ROI and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. The Halfords group strategy is based on three pillars: · Supporting Drivers Of Every Car · Inspiring Cyclists Of Every Age · Equipping Families For Their Leisure Time The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience: · Service Revolution · The H Factor · Stores Fit to Shop · 21st Century Infrastructure · Click with the Digital Future Halfords employs approximately 12,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera and Boardman cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Enhanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. The Retail Auto offering was recently augmented by the introduction of Car Parts Direct, a service delivering rapid customer access to around 130,000 car parts. In Travel Solutions, Halfords sells a premium range of camping equipment including brands such as Vango and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a service for cycles.

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“Everyone knows I am passionate about cycling, and I want to encourage as many women as I can back onto their bikes which is why I am so proud of the fact that my classic bikes are for everyday women. You don’t have to wriggle into lycra to ride them and they are perfect for nipping down to the shops or a ride around town or countryside, with friends.”
Victoria Pendleton MBE