Hilding Anders signs global agreement with Swiss test institute AEH
Hilding Anders, Europe’s leading bed and mattress manufacturer, has signed an exclusive global agreement with AEH, the leading Swiss ergonomic institute. “When it comes to the bed system there are the three factors of Ergonomics, Bed Climate, and Bed Hygiene that we as a producer can influence,” says Roland Schylit, Executive Vice President of Hilding Anders. “The AEH agreement will give us a tool for continuous improvement in this field. As the European market leader, we have to make sure that we communicate clearly the specific benefits of our products to our customers and consumers.”
Hilding Anders produces 8 million mattresses and bed systems annually with sales in 40 different markets. “We believe that there is not a best bed in the world, but there is a bed that is best suited to your needs,” Schylit says of his company’s philosophy. Hilding Anders is meeting these individual needs by supplying beds and mattresses based on springs, foam, and latex as well as adjustable beds. “You need to be able to play in different product categories, different price segments, and with different brands in order to be able to act as the international leader. Refocusing our R&D strategy towards these three areas in the coming years will create better value for our customers and end consumers,” Schylit continues.
From left: Andreas Martens (AEH), Roland Schylit, Daniel Oelker,
Martin Frutig, Hansjörg Huwiler (AEH) after having signed the
mutual agreement on 7th February in Zurich
“We at AEH have been successfully working together with Hilding Anders in Switzerland and in Asia,” says Andreas Martens, Managing Director for AEH and a certified European Ergonomist. “We have developed a list of the most relevant quality-of-sleep parameters that focus on both ergonomic and durability features,” adds Martens. “We will apply these parameters based on defined measuring methods when assessing and reviewing product quality.”
The co-operation between Hilding Anders and AEH begins in February of 2013, and the first year of the agreement will focus only on products produced in Southwest Europe. “We see this as a long term commitment and will not rush – quality before speed,” says Martin Frutig, Hilding Anders’ Business Region President - Southwest Europe. “We also plan to explain more clearly to our customers and consumers the importance of Ergonomics, Climate, and Hygiene in getting a good night’s sleep by introducing the newly created Hilding Anders Ergonomic label,” Frutig explains of the company’s future directions.
For further information please contact:
Hilding Anders International
SVP Communication & Branding
Mobile: +46 730 799004
Hilding Anders is the leading bed manufacturer in Europe and Asia with headquarters in Malmö, Sweden. What started as a family business in 1939 has grown into a company with almost 7,000 colleagues in over 40 countries. Through selected core brands and private label concepts, we are able to offer beds and mattresses for all needs and bring a good night’s sleep to people around the world.