Hyundai Motor to Provide 800 Units of Santa Fe-Based Police Cars to the Peruvian Government
- Hyundai Motor to deliver the custom-made cars by November this year
- The vehicles are expected to elevate Hyundai Motor’s reliable brand image
June 7, 2013 – Hyundai Motor Company, the fastest-growing automaker by brand, announced that it will provide 800 units of Santa Fe-based police cars to the Peruvian government by November this year. The project, which was initiated by the Peruvian Government’s request, will strengthen Hyundai Motor’s brand image in the rapidly-growing Peruvian market.
Based on Hyundai Motor’s Santa Fe 2.4 gasoline model, the Santa Fe police car was specially modified to successfully carry out its duties. Aside from the basic features of a police car, such as bullet proof windows, light bars and searchlights, the car is also equipped with various smart features such as an in-vehicle laptop, fingerprint verification system and an advanced communication system, which enables real-time data exchange with the central control center.
“Hyundai Motor expects that the project will help promote the excellent quality of the Santa Fe and enhance brand awareness in the market,” said Tak Uk Im, Executive Vice President and Chief Operating Officer of Hyundai Motor. “Through exhaustive inspections, we will ensure perfect quality to reinforce our reliable image.” The first batch of 100 units will be loaded this week.
The Peruvian auto market ranked sixth in size among Central & South American countries in 2012, with an industry demand of 165,549 units. In particular, the market has been significantly growing during the past three years, with an annual growth rate reaching as high as 30 percent. Last year, Hyundai Motor ranked second in the market by selling 23,918 units.
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About Hyundai Motor
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor - which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. - sold 4.4 million vehicles globally in 2012. Hyundai Motor, which employs over 90,000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles. Further information about Hyundai Motor and its products is available at http://worldwide.hyundai.com and www.hyundaiglobalnews.com.