ICA Sweden and Starbucks Signs Licensing Agreement
ICA Sweden plans to open Starbucks in-store locations at Swedish ICA stores.ICA Sweden has signed a licensing agreement with Starbucks Coffee Company (Nasdaq: SBUX) to open Starbucks retail stores in the grocery store channel in Sweden. The cafés will be operated by ICA according to the Starbucks licensing concept and under the Starbucks brand. “By adding new businesses that complement and strengthen ICA’s stores and marketplaces, we can generate growth in our core business, grocery retail. The café sector is growing and this is part of our plan to strengthen our customer offering over