Tests show that ifoodbag's carrier bag keeps food frozen for up to 24 hours
– Now serial entrepreneur Fredrik Wester is investing in the company
Tests of ifoodbag's unique paper carrier bag started in 2014. The test period has now concluded and the results show that the bag manages to keep goods, such as foodstuffs, frozen and chilled for up to 24 hours. The product is thus fully developed, though at this point there is no product available on the market. Despite this, the company has received advance payment for annual orders from customers throughout the world. For the next phase, one of Sweden's most successful entrepreneurs, company leader Fredrik Wester, is coming on-board as part of Sweden's most exciting start-up company.
It has been a long time since anything new has happened on the carrier bag front. Developments have stood still for many years – until now that is, with ifoodbag meeting the food industry's need for an intelligent carrier bag with the same production cost as ordinary food bags. ifoodbag's solution is a water-resistant carrier bag made of paper, with cooler and freezer functions which work for up to 24 hours, and is suited to e-commerce companies that sell foodstuffs online, as well as food shops. The fact that the test period recently concluded with exclusively positive results means that the product is now considered to be fully developed. The tests were conducted by independent experts at the Innventia research institute, and were performed both in accredited laboratories and with a number of well-established participants within the online-based grocery store segment which has resulted in customer orders with advance payments.
The ifoodbag concept entails simpler and cheaper transportation of frozen and chilled goods, increased quality in foodstuffs and less need for additives. Reduced food waste is another positive effect, and the company hopes that the new product will be able to save food that would previously have been destroyed, in hot climates for example.
"The bag achieved the expected test results and we have proved that the product works", says Karl Fallgren, CEO and founder of ifoodbag. "Despite the product not being available on the market yet, we have already noted massive interest, both nationally and internationally. We have even signed agreements with several customers and new investors are continually being added. I am absolutely delighted to be able to present the company's latest addition, Fredrik Wester".
With the test period's successful completion, the ifoodbag is now entering a new phase. In conjunction with this, company leader and lecturer Fredrik Wester is stepping in as an investor and new partner. Fredrik Wester has been an entrepreneur since he was 16 years old. He has extensive retail knowledge, and access to a global network within the retail trade, having collaborated with companies including the e-commerce giant Amazon, among others.
"This is a brilliant product that has the capacity to be massive", says Fredrik Wester, investor in ifoodbag and new partner. “The ifoodbag has proven everyone who thought a paper carrier bag could only ever be a paper carrier bag wrong. And instead of handing a customer a finished solution, ifoodbag has developed a product based on an actual need. We work the same way within the rapidly-growing world of digital games, where something new is happening all the time – and that's how you succeed in changing people's lifestyles".
ifoodbag in point form:
- The idea emerged while Karl Fallgren was studying for an MSc in Engineering at KTH.
- The innovation comprises a new system that keeps the contents ice-cold in the ifoodbag.
- The production cost for the ifoodbag will be on a par with a traditional paper carrier.
For further information, please contact:
Karl Fallgren, CEO and founder of ifoodbag AB
Tel: +46 76 163 47 03
Gustaf Graah-Hagelbäck, Inmema PR
Tel: +46 70 719 34 84
ifoodbag is the Swedish newcomer in the packaging industry who developed the unique paper carrier bag with the same name. The company was set up in 2013 with a vision of a more sustainable society through offering consumers and businesses cost-effective, environmentally-friendly and robust packaging solutions that have chilling and freezing functionality for up to 24 hours. The company has received a number of awards for its new approach and world-leading work.
For further information, please visit www.ifoodbag.se