Leading specialist tire manufacturer, GRI, selects IFS Applications to drive operational excellence across its global organization

IFS, the global enterprise applications company, announces that Sri Lankan specialist tire manufacturer, Global Rubber Industries (Pvt) Ltd (GRI), has chosen to implement IFS Applications™ as its central enterprise resource planning (ERP) system.

GRI was founded in 2002 and has since grown into Sri Lanka’s largest specialist tire manufacturer with over 600 employees who support customers in over 50 countries. In order to support its growth ambitions, GRI needed to improve visibility throughout its value chain, from procuring raw materials to delivering finished-goods, in order to improve planning and accomodate fluctuations in global demand.

Following an extensive evaluation process comprising of all major tier-one ERP vendors, IFS Applications was selected for its capabilities, modern architecture and the company’s successful track record in the industrial manufacturing sector. IFS Applications will be deployed and rolled out across the organization to give management a complete view of resources and performance that will enable quick and accurate decision-making. The solution will support business-critical processes such as production and planning, finance, procurement, sales and marketing, quality management, maintenance and document management. 

“We were impressed with the capabilities of IFS Applications, its vast array of local and global customer references as well as industry analysts’ confidence in the solution. It was clear to us that IFS Applications was the most fitting solution to achieve our objectives,” said GRI Managing Director Mr. Prabhash Subasinghe. He continued: “As global tire manufacturers are faced with volatile pricing in raw materials such as rubber, it is extremely important that we are able to plan for fluctuations in customer demand, changes in material prices and availability of materials, all simultaneously, while working to meet strict timelines for product shipments. In addition to this, as competition increases in an expanding global marketplace, it is necessary for manufacturers to monitor and respond accordingly to competitor behavior, specifically to pricing, promotions and discounts. Having the right information to hand through IFS Applications will provide GRI with the ability to operate proactively, and therefore be able to provide its customers with highly efficient and effective products and service. We therefore look forward to the rapid implementation of this platform, along with a fruitful collaboration with IFS.”

Mr. Jayantha De Silva, President and CEO for IFS in Sri Lanka, added, “It is with pleasure that we embark on this implementation project together with Global Rubber Industries (Pvt) Limited (GRI). We are confident that IFS’s technology will bring about great improvements in efficiency, as well as greater visibility and integrity throughout the company’s operations. IFS fully understands business challenges associated with such a large-scale implementation and our team has extensive experience in helping clients in both the rubber and inductrial manufacturing industries. We are confident with this expertise, best practices and strong local presence that we will deliver an outstanding solution that will meets the high standards of GRI.”

For more information about how IFS helps industrial manufacturers, please visit: http://www.ifsworld.com/corp/industries/industrial-manufacturing/

Dilini Ratnayake, Marketing Manager South East Asia, Telephone: +94 777 233986, press@ifsworld.com

About Global Rubber Industries (Pvt) Limited

Global Rubber Industries (Pvt) Ltd (GRI) is the leading manufacturer of specialized tires for off-road applications. GRI is headquartered in Sri Lanka and has sales offices, service centers and warehouses in the United States, Germany, France, Netherlands and Australia. For over one and a half decades, GRI had been supplying industrial material handling (solid) tires to over 50 countries worldwide; the company has however now achieved extensive expansion via an exclusively new product portfolio of agriculture, construction and port tires, partnered with the opening of its new state of the art manufacturing plant on 10 acres of prime industrial land adjacent to its highly efficient solid tire factory. The new GRI factory will be the largest and most advanced in Sri Lanka dedicated to produce specialty tires and the first to produce radial agriculture tires in Sri Lanka. Its production machines will signal a step-up in technological innovation, with significant focus on sustainable development. The introduction of GRIs new product portfolio has successfully resulted in enhancing Sri Lankas export market via the inclusion of an entirely new export segment to its export basket, this will in turn support the economic development of our nation. Pioneering initiatives, sound innovation, assured performance and high-quality have powered GRI to rapidly become the leading industrial and specialty tire producer in the world’s dominant solid rubber tire-producing market. http://www.gritires.com

About IFS

IFS™ develops and delivers enterprise software for customers around the world who manufacture and distribute goods, maintain assets, and manage service-focused operations. The industry expertise of our people and solutions, together with commitment to our customers, has made us a recognized leader and the most recommended supplier in our sector. Our team of 3,300 employees supports more than one million users worldwide from a network of local offices and through our growing ecosystem of partners. For more information, visit: IFSworld.com

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