ADVANCED NEW SUNSCREEN CLINICALLY PROVEN TO HELP PROTECT AGAINST DNA DAMAGE THAT CAN LEAD TO SKIN CANCER
New Extreme Protect SPF 30 from Innovative Skincare® Also Helps Repair Superficial Solar Damage
“This is the only product of its kind that I have seen,” said Innovative Skincare’s CEO, Bryan Johns. “What sets our results apart is the fact that these clinical studies were performed on the entire formula, not just one ingredient—which is what you often see in skin care studies. Our studies showed that skin protected with Extreme Protect SPF 30 may experience less DNA damage in direct sunlight than untreated skin in total darkness. No other product on the market can offer that kind of protection.”
BURBANK, CALIFORNIA—Innovative Skincare,® the company behind the exclusive iS Clinical line (available only via dermatologists, plastic surgeons, medical spas and luxury professional skincare locations) is known for its cutting-edge advances and dedication to exhaustive clinical studies. Now, with summer here, the company has released its latest revolutionary result: an exclusive SPF treatment product clinically proven to help protect against the development of skin cancer. The groundbreaking new product, Extreme Protect SPF 30, is part of the company’s recently launched iS line, which is designed to bring their signature advanced formulations and pharmaceutical-grade ingredients to a wider consumer audience than ever before.
Extreme Protect SPF 30 works by sheltering the skin’s healthy collagen from sun exposure and aging with a powerful-yet-luxurious blend of soothing moisturizers and protectants. In recent clinical studies, the product was proven to provide nearly complete protection against the development of thymine dimers—the specific kind of DNA damage that is known to contribute to skin cancer risk. This is the only product of its kind that I have seen,” said Innovative Skincare’s CEO, Bryan Johns. “What sets our results apart is the fact that these clinical studies were performed on the entire formula, not just one ingredient—which is what you often see in skin care studies. Our studies showed that skin protected with Extreme Protect SPF 30 may experience less DNA damage in direct sunlight than untreated skin in total darkness. No other product on the market can offer that kind of protection.”
While the product does contain a micro-encapsulated form of octinoxate and micro-fine zinc oxide; the real newsmaker is Extremozyme© technology. Looking to nature for inspiration, Innovative Skincare’s experienced research and development team found that microorganisms living in extreme conditions contain special enzymes that enable them to tolerate high levels of heat, cold, pressure, aridity, acidity, salinity and radiation. By incorporating these Extremozymes into their advanced Extreme Protect SPF 30 formulation, the chemists were able to leverage these enzymes’ natural ability to nurture the skin on a cellular level—protecting it from aging by combating major environmental causes: heat, cold, dehydration, radiation, and free radical damage.
The complete iS line includes eight products, including Reparative Moisturizer, Restorative Eye Complex, Protective Moisturizer SPF 15, Extreme Protect SPF 30, Age Treatment Complex, Daily Cleanser, Exfoliating Enzyme Treatment and Instant Smoothing Gel. Each unique formula in the line combines pharmaceutical-grade ingredients with active naturals (including botanicals, proteins, peptides and enzymes) and is safe for all skin types. With an affordable mid-range price point ($10–$98), iS an ideal introduction to consumers who have not yet experienced the benefits of cosmeceutical skincare. For details or to purchase iS, visit www.InnovativeSkincare.com.
ABOUT INNOVATIVE SKINCARE: Using a global approach to research and development provides the Innovative Skincare team the unique ability to combine traditional botanical medicine with advanced technological formulation expertise. All products are created using the highest quality pharmaceutical-grade ingredients. The company employs the highest ethical standards to advance the science of skin—one face at a time.