Intelex Group Report New Flexi Clay™ Hero Product at Autumn Fair

Fresh back from this year’s Autumn Fair, the Intelex Group are happy to report one of their strongest ever trade shows, that saw excellent demand from retailers for Intelex’s new Flexi Clay™ home therapy range.

“This year’s Autumn Fair was an excellent show for us” said Darren Ingram, Sales Director at Intelex Group. “We were delighted to see strong uptake of our new home therapy ranges including the Flexi Clay™ and our brand new long hot water bottle.  From our Warmies® heatable toy category, Cozy Plush as always continues to be popular and we were pleased to see retailers placing orders for our more recent additions to the Cozy Plush category with new fabrics including rainbow, marshmallow and sparkly Unicorns and Dinosaurs being very well received.”

Intelex Group continue to create exciting new demand in the heatable gifts and home therapy category through their relentless drive on new product development. Over the last 5 years, the business has introduced dozens of innovative new categories and extensions to popular ranges.

2016 has been no exception and has seen the introduction of the new Flexi Clay™ home therapy range; which sees the introduction of new flexible heat packs created with Intelex’s own specially formulated thermic clay, enabling the 60cm long heat pack to be twisted and moulded to shape around body parts delivering deep penetrating heat to muscular aches and areas of soreness.  The new Flexi Clay™ is expected to prove popular with pharmacies in particular.

Also joining the Intelex collection in 2016, is the popular Australian Aromabotanical range of scented gifts including candles, diffusers, discs and soaps. The Intelex team report high demand for the Aromabotanical 6 wick candle with an RRP of £29.99.

Lemongrass and ginger products proved to be very popular at Autumn Fair.

“We were delighted to take on board the exclusive distributorship for these high quality scented gifts from Australian brand Aromabotanical. Feedback from customers has been fantastic; they love the quality and stylish packaging of the product and it’s been a successful addition that is helping us enhance our scented gifts ranges.”

Intelex will be next exhibiting at the Pharmacy Show, 25-26thSeptember. Find the Intelex team on stand number PC 77 at the NEC Birmingham.

To discover Aromabotanical, FlexiClay and Minions™ and much more visit .

For further press enquiries please contact Keri Williams at

About Us

Intelex Group was founded in London in 1995 to commercialise a new and innovative way to relieve everyday aches and pains. Their revolutionary new Hot-Pak™ design was the first ever fully microwavable herbal heat pack to be sold in Europe and it was an instant success with consumers and retailers alike. This inexpensive and easy-to-use heat pack has since won several prestigious awards for innovation and has set the industry standard for quality and safety. Hot-Pak™ is still the best selling herbal heat pack on the market today, with millions of satisfied users worldwide.