InternetQ debuts Akazoo social music platform for operators at Mobile World Congress
~ New features enhance user experience and help monetise content to be unveiled at Hall 7, stand B26 ~
24 February 2012 – InternetQ, one of the leading providers of mobile marketing and digital entertainment solutions, will showcase Akazoo 2.0, its social music platform for operators at Mobile World Congress, 27 February-1 March 2012. The multi-channel platform allows mobile users to share, download, play and access both local and international music, without the need for a credit card. Akazoo encourages community interaction through music and helps operators to deliver added value and engage with users, to build new revenues through downloads, subscriptions and advertising.
“With social activity and communities now a key online activity, Akazoo is a real opportunity for operators to use music as a value-added service to drive customer loyalty and monetize their existing user base through premium content,” said Konstantinos Korletis, CEO at InternetQ.
“If you consider that many global mobile users don’t have credit cards, then offering mobile payment to access your favorite music is compelling. In developing markets, less established banking infrastructure means mobile phones are fast becoming a preferred payment option.”
He added: “The new features we’ll be unveiling will further enhance the existing services, but our aim is to create an exciting social experience which merges social networking and digital media consumption. We’ve had great success so far and we’re expecting continued subscriber growth this year with a full roll-out of the service.”Akazoo users can store their content and access it across multiple mobile devices and PCs via the cloud. To listen to music on the move, users can simply sync their Akazoo online music library through the cloud to their Akazoo mobile app. Users can also purchase tracks and albums from a social music store catalogue with 13 million tracks of all the major and local independent labels, become fans of an artist or share music items within their communities. The service is available via operators or directly to consumers.
Akazoo’s paying subscriber base grew by more than 100% during 2011. The predictions for new subscriber growth remain strong, driven by plans to enhance the Akazoo offering and roll it out in numerous countries around the world, beyond its current footprint of Austria, Croatia, Czech Republic, Germany, Greece, Ireland, Poland, Portugal, Switzerland, Serbia, Slovenia , Spain, Turkey, and South Africa.
Demos of Akazoo will be available throughout Mobile World Congress for operators and brands interested in partnering with InternetQ to offer Akazoo.
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