Mattocks® rebrands to support retailers

Mattocks Roses, a subsidiary of John Woods Nurseries, the award-winning commercial grower and supplier of plants to retailers across the UK, has launched a major rebrand as part of its commitment to supporting retailers.

Covering a wide range of newly designed in-store display and promotional materials, the rebrand consolidates Mattocks’ position as a modern, contemporary business that provides plants of luxurious quality and distinction. The new materials have been designed to help retailers enhance shelf displays and promote Mattocks’ roses as the ideal gift.

Mattocks was established in 1875, since when it has earned a reputation for introducing novel disease resistant rose varieties. Mattocks provides roses in a wide range of colours, selected for their health, fragrance and outstanding garden performance.

Mattocks’ close links with Kordes Roses, one of the world’s leading and most prolific rose breeders, ensures a steady stream of innovative new varieties.

The company has built a reputation for consistently developing novel, disease-resistant varieties of roses and creating beautiful displays at the RHS Hampton Court Palace Flower Show.

For further information about Mattocks Roses, visit www.mattocks.co.uk.


Ends

For more information contact:

Sara Tye or Emma De Maio
redheadPR
Tel: 07786 176 617 or 07921 160 134
Email: sara@redheadpr.co.uk or emma@redheadpr.co.uk

JOHN WOODS NURSERIES

Backgrounder

John Lord is Managing Director at John Woods Nurseries, the award-winning commercial grower, which is fast becoming the UK’s plant supplier of choice.

With high standards of professionalism and an ongoing commitment to quality and innovation, John Woods Nurseries continually strives to supply the most reliable and best garden plants across its product groups. These include perennials, roses, ericaceous plants, climbers, trees and fruit.  

A supplier of the prestigious Endless Summer®, Mattocks® roses and First Editions™ brands, John Woods Nurseries delivers best practice services to its customers. This helps to ensure the best possible experience for the end consumer .

This commitment to excellence is also borne out through the famous Waterers brand built on 175 years of heritage. Since 1829 skill, patience and persistence in breeding has improved the varieties for the gardener. Today the Waterers Collections from John Woods Nurseries offer a colourful and powerful range of beautiful azaleas, rhododendrons, camellias and skimmias.

Famous for its Mattocks roses, many new varieties have been launched at RHS Hampton Court Palace Flower Show, including Rose of the Year 2011 Joie de Vivre and Rose of the Year 2012 Moment in Time. At this year’s event, John Woods Nurseries launched the Cherry Girl in the Rose Marquee.

Exhibiting at events such as RHS Hampton Court Palace Flower Show enables John Woods Nurseries to showcase its products and support customers who stock the company’s plants nationwide.

John Woods Nurseries embraces a policy of openness, fairness, honesty and enthusiasm. In working with garden centres, DIY sheds, landscape gardeners and nurseries, the teams bring a wealth of experience and knowledge to every customer.

Complementing excellent customer service is an innovative category management system. Teams of expert growers at John Woods Nurseries specialise in key areas of the business, ensuring the company’s ability to differentiate on form, shade and variety is unsurpassed.

John Woods Nurseries is always improving its systems and adding new glasshouses and polytunnels to its substantial 70 acre (20 hectares) site in Suffolk. The team work around the clock and systems are automated to ensure the highest quality product.

In keeping with its ethos of ‘new growth, strong roots’ the company’s  best practice apprenticeship scheme attracts new young people into horticulture every year, helping to lay the foundations for the future growth of John Woods Nurseries.

This commitment to the future of high quality horticulture chimes with John Lord’s personal journey. From an early age John developed a love of plants thanks to his grandmother Evelyn who taught him how to take cuttings. While studying for his Level 3 Diploma in Horticulture at Merrist Wood Agricultural College, John spent his sandwich year on placement at Notcutts Nurseries. He later became their first management trainee after leaving college.  

John progressed through the business to become Managing Director of nursery division on 2006. In August 2007 he completed the buyout of Notcutts Nurseries with a colleague and John Woods Nurseries was incorporated.

In the years since, John Woods Nurseries, named after the original Georgian owner of the site, has won clutch of awards including:

Grower Awards ’12                       - Best New Variety – Hardy Nursery Stock category
Garden Retail Awards ’11              - Best New Plant

Silver-Gilt Flora                            - BBC Gardeners’ World Live 2011

Silver-Gilt Flora                            - RHS Chelsea Flower Show 2011

Garden Retail Awards ’10              - Most Successful New Plant

Gold Award ’10                            - RHS Hampton Court Palace Flower Show 2010

Gold Medal ’10                             - RHS Chelsea Flower Show 2010           

Grower Awards ’09                       - Trade Marketing Campaign of the Year

Garden Retail Awards ’09             - Most Successful New Plant         

Grower Awards ’08                       - Trade Marketing Campaign of the year

Garden Retail Awards ’08              - Most Successful New Plant

Today, John Woods Nurseries is ISO14001 and ISO9001 accredited and one of the UK’s top five nurseries supplying the garden retail market. Annual turnover is approximately six million pounds.  

About Us

John Woods Nurseries John Woods Nurseries was incorporated in August 2007, following a management buyout of the then Notcutts Nurseries by managing director John Lord and finance director John Kirkum. The original John Woods Nurseries was established in 1837 and purchased by RC Notcutt in 1897. The name was chosen for the new business to reinforce the company’s heritage and authenticity. John Woods produces hardy nursery stock on a ninety-five acre site in Suffolk. Sixty acres are currently in production, with the remaining thirty-five available for expansion. The company’s product range extends to 1,500 lines in a range of sizes across shrubs, perennials, roses, ericaceous plants, climbers, trees and fruit. More than 1.3million units are produced annually. ISO14001 and ISO9001 accredited, John Woods Nurseries is one of the UK’s top five nurseries supplying the garden retail market. Annual turnover is approximately six million pounds. Industry AwardsGarden Retail Awards ’10 - Most Successful New PlantGold Award ’10 - RHS Hampton Court Palace Flower Show 2010Gold Medal ’10 - RHS Chelsea Flower Show 2010 Grower Awards ’09 - Trade Marketing Campaign of the YearGarden Retail Awards ’09 - Most Successful New Plant Grower Awards ’08 - Trade Marketing Campaign of the yearGarden Retail Awards ’08 - Most Successful New Plant Mattocks Mattocks was established in Oxfordshire in 1875. Since then, the company has built a reputation for consistently developing novel, disease-resistant varieties of roses and creating beautiful displays at the RHS Flower Shows at Chelsea and Hampton Court Palace. Mattocks is also responsible for the County® series of roses, flowers developed for – and named after – a number of British counties. A wide range of colours, gentle fragrances and outstanding health properties ensure that all roses in the Mattocks range stand out from the crowd and give excellent garden performance. The company also acts as UK agent for W. Kordes’ Söhne of Germany, one of the world’s most prolific rose breeders. Mattocks is a subsidiary of Suffolk-based John Woods Nurseries, Gold award winner at the RHS Chelsea Flower Show 2010, for its Upwardly Mobile garden feature. The work of Mattock’s has been recognised with a string of awards in recent years, including: Best Rose exhibit Hampton Court Flower Show 2009Gold medal Hampton Court Flowers Show 2009Gold medal Hampton Court Flower Show 2008Rose of The Year 2006 – Champagne Moment Gold Standard Rose trials 2009 – Golden Beauty, Summer BeautyGold Standard Rose trials 2008 – Lancashire, Red Finesse, TemptressGold Standard Rose trials 2006 – Champagne Moment, Silver Ghost Rose Of The Year® and Roses UK Mattocks Joie de Vivre rose won the 2011 ROSE OF THE YEAR® award. Rose Of The Year® was introduced in 1982 and its aim is to discover by trials the best rose(s) in any given year. The prize is awarded by Roses UK, a joint marketing venture between BARB (British Association Of Rose Breeders) and the British Rose Group of the HTA (previously known as the British Rose Growers Association). Rose of the Year® aims to maintain and increase the profile of the nation's favourite flower, the rose, through promotional activities Rose breeders are invited, through Roses UK, to enter what they consider to be the best of their up and coming varieties in to the Rose of the Year competition; generally up to 20 varieties are submitted annually. Staffordshire Society The County® of Staffordshire Rose was bred by Mattocks for the Staffordshire Society. The Society exists to represent the geographical County of Staffordshire (Based on the pre 1974 boundaries) and make people aware of their Staffordshire heritage. Key to achieving these objectives are social gatherings which encourage cordiality and good fellowship amongst its members, and support for worthy causes within the county of Staffordshire.

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