Former Principal Trade Advisor of U.S. Embassy in Mexico to Lead Vianovo's Technology, Competitiveness Practice

JUAN CARLOS PRIETO JOINS VIANOVO

AUSTIN, TX; WASHINGTON, DC; CIUDAD DE MEXICO (June 14, 2011) - Vianovo, a specialized strategy consulting and business development firm with offices in Austin, Washington and Mexico City, today announced that Juan Carlos Prieto Williams has accepted the position of Vice President of Technology and Competitiveness with the firm.

“Juan Carlos comes from diverse background both culturally and professionally. He has ample diplomatic, business development, and strategic planning experience on both sides of the U.S. - Mexico border in the information and communications technology sector (ICT),” said Antonio Garza, former U.S. Ambassador to Mexico and a partner with Vianovo. “As a bi-national executive, he not only understands the critical business issues between Mexico and the United States, but also is the perfect bi-cultural networker, convener, and conceptual partner for companies and investors seeking to do business in our two countries.”

Prior to joining Vianovo, Prieto served as a Principal Trade Advisor of the U.S. Embassy in Mexico from 2004 - 2011 on IT and telecommunications, focusing his work on supporting U.S. business development by advocating for technology as an enabler for increased productivity, transformation, social and economic development. He also held the role of technology advisor to the Chief of Mission as well as other U.S. government agencies, and participated in the diplomatic coordination of bi-national agendas to increase and improve accountability, transparency, and economic growth through improved bi-lateral trade.

“Juan Carlos’ holds the unique and powerful combination of planning, imagination, and execution, which has made him one of the leaders of the technology industry, and has earned him the appreciation of grateful business executives from Fortune 500 firms to SMEs,” said Karen Zens, former Deputy Assistant Secretary for International Operations for the U.S. & Foreign Commercial Service, U.S. Department of Commerce.

“I am honored to have the opportunity to lead the Technology and Competitiveness Practice for Vianovo. Ambassador Garza, Vianovo founding partner James Taylor, and I agree that ICTs are key enablers for enhanced productivity and economic development in all sectors, particularly in education, health care, government, security, transportation, and energy efficiency,” said Prieto The table is set for Mexico to continue build a strong knowledge economy based on technology development, innovation and research & development.”

Prieto has worked on strategic planning and business analysis, and IT and telecom consulting projects in the U.S., Mexico, the UK, and Canada. He holds a MSc in Analysis, Design, and Management of Information Systems by the London School of Economics, a Postgraduate Diploma in International Business Management, and BA in Business both by the ITAM in Mexico City.

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Media contact:

Jennifer Waisath Harris

(512) 773-7168

jharris@jwhcommunications.com

Ambassador Antonio O. Garza is online at www.tonygarza.com, Tw: @aogarza, Fb: AntonioOGarza

Vianovo is online at www.vianovo.com and Tw @VianovoLP. 

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