South Africa Tourism Welcomes New Marketing & Communications Manager
Monday 3 September 2012
South Africa Tourism is delighted to be welcoming Juan Herrada as the organisation’s new Marketing and Communications Manager in London. Juan, who takes up the post this week, will be joining the team from Accenture UK, where he previously worked in marketing and customer relationship management specialising in digital and social media.
Fluent in both Spanish and English, Juan studied International Business at the University of Edinburgh and has worked in New York and Singapore on branding and advertising projects.
His experience spans brand strategy, merchandising and market analysis, social media advertising and creative content.
At SAT he will head up the UK in-country’s marketing and communications division. Juan will be contactable on from 5th September.
Lungi Morrison, Country Manager, South Africa Tourism, says: “We look forward to welcoming Juan into the busy SAT office. His main focus will be to bring to life just how fun, relaxing and accessible contemporary South African lifestyle, culture and scenic beauty are among consumers as well as the UK trade. With his depth of experience and dynamic outlook, I have no doubt he will be a great addition to the team.”
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Issued by Kallaway on behalf of South African Tourism
For further information contact:
Susannah Glynn at Kallaway
Tel: 020 7221 7883
Kgomotso Ramothea at SA Tourism
Tel: +44 20 8971 9350
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About South Africa
Nearly half a million visitors from the UK are drawn to South Africa each year, lured by its rich history, vibrant contemporary culture, scenic beauty and wildlife. The country’s iconic attractions include Mvezo, the birthplace of Nelson Mandela, cosmopolitan Cape Town and the 5.2sq mile Kruger National Park. South Africa was the first country in the world to include Responsible Tourism as part of government policy and for almost 20 years has acted as a major driving force for change in the sector. The visitor to South Africa can expect an unparalleled authentic experience, accommodation which is sustainable as it is stylish and affordable getaways which don’t cost the Earth.
About South African Tourism
South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. In the UK it is headed up by Destination Manager Lungi Morrison.
South Africa Tourism at World Travel Market 2012
Visit SAT at Stand AF500 at World Travel Market this year for a chance to meet celebrity adventurer Charley Boorman, discover what the destination’s responsible tourism ethos has to offer visitors and hear from the Minister of Tourism about the organisation’s plans for the future.
Other events at the stand will include wine tasting – South Africa provided two of the three official ‘Olympic’ wines at the 2012 Games – and the announcement of the Ubuntu Awards (worth £25,000) which celebrate innovation in tourism marketing.
For more information on WTM and media interviews contact Susannah Glynn at Kallaway ( ; 020 7221 7883)
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