KappAhl expands Shop Online

KappAhl is now expanding its e-commerce activity to include Norway and Finland. With a new, responsive design and the latest technology, the fashion chain is taking full advantage of the opportunities presented by e-commerce.
     "It's the customer who chooses when, where and how she wants to shop", says KappAhl's CEO Johan Åberg. "KappAhl should be close at hand, 24 hours a day, every day."

KappAhl's e-commerce activity has seen extremely good development in terms of turnover since it began in 2011. The fashion chain closely follows the customers’ consumption patterns.

     "Customers are increasingly preparing their purchases on the Internet now. This requires more of KappAhl in terms of presence and a clear concept", says KappAhl's Vice President Marketing Joakim Holmstrand.

The keywords in the development of the new site have been 'easy to shop', '24 hours a day' and 'more inspiration'. It has also been important to create effective, secure solutions. Improvements have included new search opportunities and better payment and freight options. And not least a modern and responsive design, which means that the layout adapts and is easy to read regardless of whether the customer uses a computer, mobile telephone or tablet.
     "The new site facilitates an entirely new speed of response and hit rate for the business", says Joakim Holmstrand. "For the customer, everything must hang together. She should always recognise the shopping experience, whether she is using Shop Online or is visiting a store."

Efforts to reinforce the relationship with KappAhl's many loyal customers will continue as early as next year.
     "We shall be where our customers are, when it suits them. We see opportunities to expand our Shop Online to more markets. Next will be Poland, during the first six months of 2015", concludes Johan Åberg.

KappAhl's new website can be found at www.kappahl.com

For further information           

Joakim Holmstrand, Vice President Marketing. Tel. +46 (0) 705 90 84 19, joakim.holmstrand@kappahl.com
Johan Åberg, President and CEO. Tel. +46 (0) 706 09 99 73, johan.aberg@kappahl.com

For company information and photos
Charlotte Högberg, Head Public Relations. Tel. +46 (0) 704 71 56 31, charlotte.hogberg@kappahl.com

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About Us

KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with close to 400 stores in Sweden, Norway, Finland and Poland. Our business idea is to offer value-for-money fashion of our own design to women in the prime of life and their family. Sustainability-labeled fashion accounts for 38 per cent of the range. Sales for 2015/2016 totaled SEK 4.7 billion and the company has approx. 4,000 employees in eight countries. KappAhl is quoted on Nasdaq Stockholm. More information is available at www.kappahl.com

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KappAhl shall be where our customers are, when it suits them. We see opportunities to expand our Shop Online to more markets. Next will be Poland, during the first six months of 2015.
CEO Johan Åberg