KAPPAHL PRESENTS A TREND COLLECTION IN SUSTAINABLE MATERIALS

Stars, galaxies, volume and frills: KappAhl goes all out with this autumn’s Limited Edition trend collection, which is made exclusively of sustainable materials.
This collection is a real bullseye: fashion-forward, and in sustainable materials,” says Maria Segergren, KappAhl's Vice-President, assortment and design.

On 31 October, KappAhl will present the second release of its Limited Edition collection. The collection has a strong look, featuring space-inspired prints and eye-catching garments with volume and frills. Among other things, the collection includes a dress with a digital print, a high-collared blouse, a frilly skirt and a knitted dress – garments that can be mixed and matched for a trendy, modern silhouette. The entire collection is made from sustainable materials, primarily recycled polyester.

The second release of our Limited Edition collection combines high-fashion looks with sustainability, reflecting our own fashion ambitions moving forward,” says Segergren.

Limited Edition, made entirely from sustainable materials, is inspired by space and the stars in both its patterns and colour scheme. The collection features a darker base, which is accentuated by blue tones and white, creating dynamic contrasts and an eye-catching collection.

Limited Edition will be available in limited numbers in select stores and online from 31 October 2017. 

High-resolution images can be found at www.kappahl.com/press

KappAhl, founded in 1953 in Gothenburg, is one of the leading Nordic fashion chains with nearly 370 stores in Sweden, Norway, Finland and Poland as well as Shop Online. Our mission is to offer value-for-money fashion of our own design with wide appeal. More than half of the range is sustainability labelled. In 2015/2016 sales were SEK 4.7 billion and the number of employees was about 4,000 in nine countries. KappAhl has been listed on Nasdaq Stockholm since 2006. More information is available at www.kappahl.com

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About Us

KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with close to 400 stores in Sweden, Norway, Finland and Poland. Our business idea is to offer value-for-money fashion of our own design to women in the prime of life and their family. Sustainability-labeled fashion accounts for 38 per cent of the range. Sales for 2015/2016 totaled SEK 4.7 billion and the company has approx. 4,000 employees in eight countries. KappAhl is quoted on Nasdaq Stockholm. More information is available at www.kappahl.com

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Quotes

This collection is a real bullseye: fashion-forward, and in sustainable materials
Maria Segergren, KappAhl's Vice-President, assortment and design
The second release of our Limited Edition collection combines high-fashion looks with sustainability, reflecting our own fashion ambitions moving forward
Maria Segergren, KappAhl's Vice-President, assortment and design