KidSay Announces Tween and Teen Kids Top New Years Resolutions
Results from Nationwide Survey Help Firm Understand What Motivates Kids
OLATHE, KS January 20, 2013
Market research firm KidSay announces the top New Years resolutions for kids ages 8-15 from a nationwide survey. Forty-eight percent of kids surveyed said they had made a resolution looking ahead into 2013. Twenty-four percent of those who made a resolution told KidSay “good grades” were top of mind followed by sixteen percent saying “healthier lifestyle” and six percent saying “better at sports/more athletic.” Improving grades or sports performance is straightforward. To see how kids think about “healthier lifestyle”, please go to www.kidsay.com for a recent white paper co-authored by KidSay and The Marketing Store.
“It's not only adults who see the New Year as a great time to make changes - kids do too. The New Years resolution survey results help KidSay and our partners understand the factors that motivate boys and girls across age and race categories.” says Trend Tracker Editor-in-Chief, Terence Burke.
"While we've known that healthier lifestyles were becoming more important to kids, it was a bit surprising that it landed so close to the top of their list. Certainly, such strong consideration has broad marketing implications, from communication and brand activation to packaging and product development" says Robert Pieper, Senior Vice President of The Marketing Store.
KidSay publishes Trend Tracker five times annually, which includes both qualitative and quantitative research done with real kids in school classrooms. Bob Reynolds, KidSay Founder and President expounds by saying, “KidSay clients call the Trend Tracker not only helpful, but also essential for staying at the forefront of what is happening in the ever-changing world of kids. What’s more, KidSay clients put trust in the classroom-based methodology because it isn’t the typical online kid panels with self-appointed kids.”
KidSay is a full service research company whose Trend Tracker reports are used by many of the world's leading companies. By providing frequent quantitative updates on kids/tweens (10 reports a year, 6000+ respondents) coupled with qualitative insights, KidSay's Trend Trackers have become a vital tool in understanding the rapidly changing world of kids. Plus, KidSay supports education by providing funds for scholarships and enrichment programs to schools in their network. Established in 1993, KidSay is based in the Kansas City area with field offices in New York.
Contact: Bob Reynolds