‘TURN UP THE HEAT’ FOR A CHANCE TO WIN ST. FRANCIS’ 2nd ANNUAL GRILLING CONTEST

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Winery Seeks Backyard Cooks with a Passion for Bold-Flavored Grilled Foods and Wines to Match

FOR IMMEDIATE RELEASE                                                                                                                                                                                          Media Contact:

Alyssa Faden

afaden@nikecomm.com

646.654.3424

(July 1, 2011, Sonoma County, CA) - Sonoma County pioneer St. Francis Winery & Vineyards, known for big, bold and full-bodied wines, and Celebrity Chef Dave Lieberman invite grilling fanatics to ‘Turn Up The Heat’ and submit photos of their full-flavored grilled foods and daring St. Francis wine pairings to http://www.flickr.com/photos/stfrancissavortheflavor. Starting Friday, July 1, through August 31, 2011, grilling enthusiasts and novices alike can register at www.StFrancisSavorTheFlavor.com to enter the St. Francis ‘Turn Up The Heat’ photo contest for a chance to claim the title of 2011 St. Francis Grill Master and win an unforgettable three day epicurean adventure at St. Francis Winery.

With summer here, get wine and grill savvy and use those high-heat skills to impress family, friends and the St. Francis ‘Turn Up the Heat’ judges. For those in need of a little wine and grilling know-how, head over to www.StFrancisSavorTheFlavor.com for recommendations on tools for the grill, techniques to extract bold flavors, tips on wine and food pairing, Chef Lieberman’s favorite fast recipes and much more – also available in the free, downloadable St. Francis ‘Fast and Flavorful Guide to Grilling’. The St. Francis ‘Turn Up The Heat’ photo contest is open to anyone who favors tasty meals without spending a lot of time in the kitchen. Whether it is a twist on a classic recipe or your own daring wine and food pairing, the only rule for submitting photos is to be creative in deciding what to grill and bold, adventurous in pairing St. Francis wines.

Besides the reward of a delicious meal that you've made for your guests, fans of the grill have the opportunity to win amazing prices and major bragging rights at the next cookout,” says St. Francis ‘Turn Up the Heat’ Judge Chef Dave Lieberman. St. Francis Winery will be on Facebook and Twitter, answering questions and inspiring consumers to show off their grilling masterpieces paired with its bold varietals. A master panel of food and wine experts, including Chef Lieberman, will determine the winners of the top three prizes and honorable mentions in September:

  • First Prize – Trip for 2 to Sonoma County with VIP visit to St. Francis Winery & Vineyards. Round-trip air transportation for two between San Francisco, CA and major airport in U.S. nearest winner’s home, 2 nights’ accommodations at the luxurious Fairmont Sonoma Mission Inn & Spa and 1 day VIP experience at St. Francis Winery & Vineyards.
  • Second Prize – Weber® Genesis® E-330™ gas grill, Dave Lieberman signed cookbook, $200 St. Francis gift card.
  • Third Prize – Weber® One-Touch® Gold charcoal grill, Dave Lieberman signed cookbook, $100 St. Francis gift card.
  • Honorable Mention Prizes – St. Francis Party Kit - $25 St. Francis gift card, St. Francis Port Chocolates, Wine Topics to Go Cards, St. Francis Corkscrew.

All finalists and winning photos will be posted on the St. Francis Savor the Flavor website. For more information on St. Francis wines, the ‘Turn Up The Heat’ photo contest, Chef Lieberman’s approach to grilling and to check out last year’s winning entry by Fran Fehling, go to www.StFrancisSavorTheFlavor.com.

About St. Francis Winery & Vineyards:

For over 35 years, St. Francis Winery in Sonoma has hand-crafted fruit forward, luscious and full-bodied wines from superior mountain and valley vineyards in Sonoma County’s best appellations.   While most renowned for its red varietals, including its Zinfandel (all old vines 60 - 110 years old), Merlot and Cabernet Sauvignon, St. Francis also produces a noteworthy Chardonnay. St. Francis Sonoma County wines are bursting with flavor and are recognized globally for outstanding quality and great value.

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Alyssa Faden

afaden@nikecomm.com

646.654.3424

 

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