Lantmännen Cerealia completes acquisition of Orient Products LLC
Lantmännen Cerealia's acquisition of Russian crispbread company Orient Products LLC has now been completed.
Lantmännen Cerealia is one of the largest global companies within crispbread, with brands such as FINN CRISP, Vaasan Koulunäkki and Vaasan Pieni Pyöreä, and has been exporting FINN CRISP to Russia for a long time. FINN CRISP is now one of the most well-known crispbread brands on the Russian market.
“The acquisition of Orient gives us a stronger position on the largest food market in Europe and the fastest growing crispbread market. Both FINN CRISP and Orient’s brands are very popular with consumers, which gives us a strong product range in Russia” Krister Zackari, CEO of Lantmännen Cerealia, says.
Orient is the market leader in crispbread in Russia with the Schedrie and Kruazett brands. The company has its headquarters in Saint Petersburg and production in Sertolovo, outside Saint Petersburg, and some 250 employees.
For further information, please contact:
Krister Zackari, CEO Lantmännen Cerealia
Phone: +46 10 556 48 48
The Lantmännen Press Office
Phone: +46 730 46 58 00
Lantmännen is an agricultural cooperative and Northern Europe’s leader in agriculture, machinery, bioenergy and food products. Owned by 25,000 Swedish farmers, we have 10,000 employees, operations in over 20 countries and an annual turnover of SEK 37 billion. With grain as our basis, we process arable land resources to make farming thrive. Some of our best known food brands are AXA, Kungsörnen, GoGreen, Schulstad, Gooh!, FINN CRISP and Bonjour. Our company is founded on knowledge and values built up through generations of owners. Having research, development and operations throughout the value chain means that we can take responsibility together – from field to fork. For more information: http://lantmannen.se/en