• Boxing legend Lennox Lewis launches Laureus Sport for Good in Mexico
  • Lewis becomes 61st member of the Laureus World Sports Academy
  • Laureus Ambassadors Nico Rosberg and David Coulthard back Sport for Good initiative ahead of Mexican Grand Prix
  • Academy Member Carles Puyol inducts Lennox Lewis
  • Pictures from the events available at www.laureusarchive.com

MEXICO CITY, October 30, 2016 – Halloween is called Día de los Muertos - the Day of the Dead - in Mexico, but on this occasion it proved to be a moment of fun and hope as new Laureus Academy Member Lennox Lewis launched an initiative to improve the lives of disadvantaged young people in Mexico City.

Lewis, the last undisputed world heavyweight champion, was immediately on the front foot revealing how Laureus Sport for Good will support a wide range of organisations using the power of sport to help young people in Mexico.

Laureus Academy Member Carles Puyol inducted Lewis into the Laureus World Sports Academy during a visit to the TRASO project in the city. The project works to address gang violence, build community cohesion and empower young people. Joined by Puyol and Lewis, children aged seven to ten took part in a mix of boxing and life-skills sessions designed to develop and strengthen their values.

Later, Laureus Ambassadors Nico Rosberg, the MERCEDES AMG PETRONAS Formula One driver, and former Formula One star David Coulthard teamed up with Lennox Lewis at a Day of the Dead-themed party, hosted by Mercedes-Benz Mexico, on the eve of the Mexican Grand Prix. As well as celebrating the launch of Laureus activities in Mexico, guests were treated to a live performance from Latin America’s favourite rock band Café Tacuba.


New Laureus Academy Member Lennox Lewis: “It’s a great honour to become a Laureus Academy Member and even better to be straight into action in Mexico City, where we are announcing our support for several projects which will help to improve the lives of young people here. I have visited several Laureus projects over the last few years and have always been impressed with how sport can really engage with kids. It’s a natural fit and can make an amazing difference. Sport changed my life and it can do the same for so many others.”

Formula One World Championship leader and Laureus Ambassador Nico Rosberg: It’s great to see Laureus bringing its message to a new part of the world and supporting projects in Mexico City which will help disadvantaged young people. As a Laureus Ambassador, it’s amazing to share the stage with Lennox Lewis. He’s a giant of sport in every way and good to have him in the Laureus Family. He’s definitely the kind of guy you want to have on your side.” 

Laureus Academy Member Carles Puyol: “This is one of the great cities on Earth, with its own amazing qualities but also with its own problems. I am so delighted that Laureus is going to be able to make a difference here and that so many kids will benefit.”

Laureus in Mexico

Working in co-operation with a number of leading Sport for Development organisations, Laureus-supported projects in Mexico City will use boxing, martial arts and football to tackle gang violence, youth crime and drug-related issues, as well as helping children from poor communities to secure a better education through funding and training opportunities.

Laureus Sport for Good is also working with Nike Mexico, which is committed to getting young people active through sport and play to help them live longer, happier and more successful lives, in line with Laureus’ vision to tackle violence, discrimination and disadvantage through the power of sport.


About Us

Laureus is a universal movement that celebrates the power of sport to bring people together as a force for good. Laureus is composed of three core elements - the Laureus World Sports Academy, Laureus Sport for Good and the Laureus World Sports Awards - which collectively celebrate sporting excellence and use sport as the means to promote social change. The first Patron of Laureus was Nelson Mandela. At the inaugural Laureus World Sports Awards in 2000, he said: “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. Sport can create hope where once there was only despair.” This has become the philosophy of Laureus; the driving force behind its work. The members of the Laureus World Sports Academy are: Giacomo Agostini, Marcus Allen, Franz Beckenbauer, Boris Becker, Ian Botham, Sergey Bubka, Cafu, Bobby Charlton, Sebastian Coe, Nadia Comaneci, Yaping Deng, Marcel Desailly, Kapil Dev, Mick Doohan, David Douillet, Rahul Dravid, Luis Figo, Emerson Fittipaldi, Sean Fitzpatrick (Chairman), Dawn Fraser, Cathy Freeman, Tanni Grey-Thompson, Marvelous Marvin Hagler, Mika Häkkinen, Tony Hawk, Maria Höfl-Riesch, Mike Horn, Miguel Indurain, Michael Johnson, Kip Keino, Franz Klammer, Tegla Loroupe, Dan Marino, Yao Ming, Edwin Moses, Nawal El Moutawakel, Li Na, Robby Naish, Ilie Nastase, Martina Navratilova, Alexey Nemov, Jack Nicklaus, Brian O’Driscoll, Alessandro Del Piero, Gary Player, Morné du Plessis, Hugo Porta, Carles Puyol, Raúl, Steve Redgrave, Vivian Richards, Monica Seles, Mark Spitz, Sachin Tendulkar, Daley Thompson, Alberto Tomba, Steve Waugh, Katarina Witt, Li Xiaopeng and Yang Yang. The Laureus Academy Members volunteer their services as global ambassadors for Laureus Sport for Good, which was set up to promote the use of sport as a tool for social change. Laureus Sport for Good addresses social challenges through a worldwide programme of sports related community development initiatives. Since its inception, Laureus has raised over €100 million for projects which have helped to improve the lives of millions of young people. The mission of Laureus Sport for Good is to use sport as a means to combat some of the toughest social challenges facing young people today such as violence and crime, discrimination, unemployment, lack of education and health threats including HIV/AIDS and obesity. The Laureus World Sports Awards is the premier global sports awards honouring the greatest sportsmen and women across all sports each year. The winners are selected by the ultimate sports jury – 60 members of the Laureus World Sports Academy, the living legends of sport honouring the great athletes of today. The Awards are presented at an annual Awards Ceremony, attended by global figures from sport and entertainment, which is broadcast to 160 countries and territories. The Awards continue to support Laureus Sport for Good by showcasing the incredible work it does with athletes and partners to transform the lives of individuals and promoting to a global audience the power of sport as a development tool to combat challenging social issues. Laureus was founded by its Patrons Richemont and Daimler and is supported by its Global Partners Mercedes-Benz and IWC Schaffhausen. Mercedes-BenzMercedes-Benz is the inventor of the automobile – and has been passionately shaping its future since 1886. As pioneers in automotive engineering, it is both our inspiration and responsibility to continue the tradition of the brand with trailblazing technologies and high-quality products. Like no other trademark in the automotive world, Mercedes-Benz appeals to both the hearts and minds of its customers. We give our very best for customers who expect the very best. Since the founding fathers Gottlieb Daimler and Carl Benz, our corporate history has been one of innovation and pioneering achievements. Many technical innovations that are nowadays standard in automobiles first entered the market in a Mercedes-Benz. This is the basis for our claim to leadership in automotive engineering. The brand stands for Modern Luxury, and enjoys an outstanding reputation for quality, safety, comfort, design and comprehensive, sustainable mobility. IWC SchaffhausenWith a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people and maintains partnerships with organisations dedicated to climate and environmental protection.