Javelin Strategy & Research Names LifeLock Ultimate™ A “Best in Class Overall” Identity Theft Protection Solution


LifeLock Ultimate Service Also Recognized by Javelin as “Best in Detection”

Tempe , Ariz. – (October 10th, 2012) – The sixth annual identity protection service scorecard by Javelin Strategy & Research was recently released, giving LifeLock Ultimate™ a first place overall by demonstrating across-the-board excellence in service quality and capabilities. Also recognized was the proactive nature of LifeLock Ultimate , naming it Best in Detection. This proactive protection, which helps stop identity fraud before the damage is done, is a critical differentiator for LifeLock versus many alternative solutions that only notify consumers after an identity fraud has occurred.

LifeLock ranked at the top of Javelin’s 2012 Identity Protection Services Scorecard for best overall service. Triple-bureau credit monitoring, Internet scanning, certified fraud specialists, and insurance policies/service guarantees were the most prevalent criteria evaluated for this year’s scorecard, according to the report.

According to Javelin, “LifeLock outperformed all other vendors achieving a perfect score this year in the high-scoring category of detection.” LifeLock’s consumer satisfaction ratings were also recognized in the report, stating that 79% of members were either ‘very satisfied’ or ‘extremely satisfied’ with LifeLock services. The report demonstrated the high rating as a result of consumers’ desire for a one-stop-shopping experience and LifeLock’s consistently high rankings across the prevention, detection and resolution categories.

“This recognition further demonstrates our dedication to protecting consumers against the many threats of identity theft,” said Hilary Schneider, LifeLock President . “The identity theft protection industry is still very young and we are proud to be paving the way with LifeLock Ultimate ™ what we believe to be the most proactive and comprehensive identity theft protection service available and the only product on the market protecting against checking and savings account takeover fraud . We are proud to relentlessly protect our members.”

The threats looming in today’s society are increasingly complex and can take more than just a financial toll on victims. Emotions often run high for consumers facing the aftermath of identity theft. LifeLock identity theft protection services are built on a proactive foundation; seeking out potential threats and helping consumers defend against them. The Javelin report also stated that fraud victims still paid an average of $354 out of pocket and spent twelve hours resolving fraud incidents in 2011, concluding that free services are not a replacement for identity theft protection.

“Businesses can help protect individuals from identity fraud. Our research shows that fraud victims spend 12 hours to resolve their fraud. ID protection services can help to shoulder the burden of resolving their fraud or pay unnecessary fees,” said Jim Van Dyke, President and Founder of Javelin Strategy & Research. “There are still more areas of improvement for businesses to better the detection and especially prevention of fraud incidents. Together, businesses and consumers can put a serious dent in identity fraud.”

LifeLock identity theft protection is ideal for consumers looking to safeguard their personal information from the risk of misuse, as the service is a proactive defense system that monitors each member’s identity and provides alerts of potential dangers. All LifeLock identity theft protection members have access to a personalized dashboard showing current threats and live phone support, 24 hours a day, 7 days a week, 365 days a year. To find out more about the award-winning services please visit LifeLock.com .

LifeLock Contact:

480-457-2032

Media@LifeLock.com

About LifeLock

LifeLock, Inc. is an industry leader in identity theft protection. Since 2005, LifeLock has been relentlessly protecting identities by providing consumers with the tools and confidence they need to help protect themselves from identity theft and manage their credit. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization for two consecutive years, LifeLock has been recognized by Inc. magazine on their annual list of top 500 fastest growing privately held businesses in the United States and by the American Business Awards as having the 2011 Customer Service Team of the Year. As of March 2012 ID Analytics, Inc. , a leader in enterprise identity risk management with advanced science that provides visibility into identity risk and credit worthiness, is a wholly owned subsidiary of LifeLock, Inc.

About Us

LifeLock, Inc. is an industry leader in identity theft protection. Since 2005, LifeLock has been relentlessly protecting identities by providing consumers with the tools and confidence they need to help protect themselves from identity theft and manage their credit. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization for two consecutive years, LifeLock has been recognized by Inc. magazine on their annual list of top 500 fastest growing privately held businesses in the United States and by the American Business Awards as having the 2011 Customer Service Team of the Year. In August 2011, Javelin Strategy & Research named LifeLock Command Center and LifeLock Credit Score Manager as “Best in Prevention” in their annual Identity Protection Vendor Report. As of March 2012, ID Analytics, Inc., a leader in enterprise identity risk management – with advanced science – that provides unprecedented visibility into identity risk and credit worthiness, is a wholly owned subsidiary of LifeLock, Inc.

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Quotes

Hilary Schneider, LifeLock President
“This recognition further demonstrates our dedication to protecting consumers against the many threats of identity theft.”