LifeLock Goes to Hollywood with the World Premiere of Universal Pictures’ Comedy Identity Thief
Tempe, Ariz. – (February 1, 2013) –LifeLock, Inc. (NYSE:LOCK) a leading provider of proactive identity theft protection services, has aligned with Universal Pictures to present the world premiere of the comedy Identity Thief in Los Angeles on February 4, 2013, it was announced today.
Horrible Bosses’ Jason Bateman and Bridesmaids’ Melissa McCarthy lead the cast of the film, an all-star comedy in which a regular guy is forced to extreme measures to clear his name. With everything to lose after his identity is stolen, he’ll find out how crazed you can get trying to settle a bad credit score.
LifeLock has had previous success in television and film integration including NBC’s The Apprentice and Stars Earn Stripes.
“In the business of identity theft protection, we know that this crime is not a laughing matter, however we can appreciate the forum that is being used to bring this issue to light,” said LifeLock Chief Marketing Officer Marvin Davis. “LifeLock chooses to align with exciting and relevant entertainment properties to engage a broader, more diverse population in order to better educate consumers about the very serious crime of identity theft.”
LifeLock has launched the Identity Thief Sweepstakes in which one lucky winner will receive a VIP trip for two to the world premiere in Los Angeles. Daily prizes also include Movie Money to the film, opening in theaters nationwide on February 8. To enter, visit the LifeLock Facebook page and enter daily for a chance to win. (No purchase necessary. Must be a U.S. resident age 18 or older. See Official Rules for complete details.)
To learn more about how to protect yourself against identity theft, visit LifeLock’s consumer education site at LifeLock.com/Education.
LifeLock, Inc. (NYSE:LOCK), is a leading provider of proactive identity theft protection services for consumers and identity risk assessment and fraud protection services for enterprises. Since 2005, LifeLock has been relentlessly protecting identities by providing consumers with the tools and confidence they need to help protect themselves from identity theft and manage their credit. In October 2012, Javelin Strategy & Research named LifeLock Ultimate™ a “Best in Class Overall” identity theft protection solution and also named it “Best in Detection”. In March 2012, LifeLock further demonstrated its commitment to combating identity fraud with the purchase of ID Analytics, Inc., a leader in enterprise identity risk management that provides visibility into identity risk and credit worthiness. ID Analytics, Inc. currently operates as a wholly owned subsidiary of LifeLock, Inc.