Lindex launches Holly & Whyte Kids Collection
Autumn 2016 will see the introduction of kidswear to Lindex’s popular, preppy inspired Holly & Whyte concept
“We have long been contemplating developing Holly & Whyte for kids, and in autumn this will finally become a reality! Holly & Whyte represents Scandinavian freshness with preppy colours and playful patterns. Adding a kidswear collection felt like a natural progression for this coveted concept, also because of frequent requests from our customers,.” says Annika Hedin, Lindex Head of Design.
The autumn Holly & Whyte collection draws inspiration from the 1960s, including traditionally classic looks from this decade. The mini skirt, cable-knit sweater and club blazer are key elements in new colour combinations: navy, dark green and bright yellow with accents of red. The pattern range includes checks, stripes and animal print, with witty, humorous style.
The autumn collection will be available for newborns to one year olds for babies (size 62-86) as well ages 2 to 14 for children (size 92-170). The Holly & Whyte range for women also includes plus sizes, going all the way up to XXL (size 52/54).
The autumn Holly & Whyte collections for women and kids will launch in all Lindex stores and on lindex.com on 8 September.
For more information, please contact:
Tel: 46 31 739 53 13
Lindex is one of Europe's leading fashion chains, with approximately 480 stores in 17 markets. Lindex businesss concept is to offer inspiring and affordable fashion to the fashion conscious woman. The assortment includes several different concepts within women's wear, kids' wear, lingerie and cosmetics. More than half of Lindex total assortment is made of more sustainable sources and Lindex is dedicated to reach 80% by year 2020. 'We Make Fashion Feel Good ' is Lindex communication concept which clearly express what Lindex do and stand for. Lindex is part of the Finnish-listed Stockmann group. More information is available at www.lindex.com