ALMOST £300million has been spent by UK consumers on daily deal websites in just six months – helping to boost falling high street sales following reports by the British Retail Consortium (BRC).

The research, by DD Summit Europe, Europe’s first daily deal event, found that UK consumers enjoy an average saving of 56% on products and services purchased through sites such as LivingSocial. This will be welcome news for high street retailers after the BRC released figures that show like-for-like sales were down on last year.

LivingSocial -- one of the industry’s leading social commerce websites -- predicts an even brighter future for the industry, as Managing Director Peter Briffett celebrated the organisation’s link-up with supermarket grocer Tesco this week.

He said: “LivingSocial now has more than 60 million members worldwide who are enjoying discovering local experiences and services at affordable prices.

“Social commerce is turning the marketing model upside down, by allowing local and national businesses to target specific audiences and drive online consumers into offline retailers.

With over 70 active daily deal sites in the UK -- and more than 200 new sites launching in the past six months across Europe -- online daily deal sites have quickly influenced UK consumer shopping habits.

Stavros Prodomou, director of DD Summit Europe added: “Consumers are already spending a huge amount of money on daily deals and this is set to increase in 2012.”

In the increasingly difficult economic climate, consumers are tightening their spending and changing their shopping habits.  Social commerce is

Emma Britneff, 24, London claimed: “I always get a kick out of buying things on the cheap and I’ve saved at least £400 so far (in ten months), which feels amazing.”

At LivingSocial, experiences and products range from skydiving and spa treatments, to discount off leading high street brands and one-off unique opportunities.  Membership is free, visit www.livingsocial.co.uk for more information.

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For more information, or to arrange an interview with Peter Briffett, Managing Director of LivingSocial UK and Ireland, please contact Richard Wilson, PR Executive, on 020 7421 2804.



LivingSocial helps people around the world find, share and enjoy great local deals and new experiences.  Through daily deal e-mails and alerts, LivingSocial introduces members to handpicked local businesses, products or services each day at savings of 50 per cent or more.  With a range of products for different interests, like Families, LivingSocial helps delight members with the perfect deal for them. 

Other services include LivingSocial Escapes, which features easy ‘holidays in a box’ to leading destinations, and LivingSocial Instant, which helps members discover real-time discounts at nearby restaurants, stores and businesses.  LivingSocial works with each merchant partner to create customised marketing solutions that attract and retain loyal, long-term customers.  Based in Washington, D.C., LivingSocial has more than 60 million members in over 20 countries worldwide.

DD Summit Europe

DD Summit Europe is the first ever daily deal event for Europe. Established by daily deals expert Stavros Prodromou, the event brings together all of the key players from across Europe, for the first time. The daily deals market has grown into a multi-billion pound industry over the last two years and the DD Summit Europe is a forum to share best practice and discuss future trends in this burgeoning industry.

The inaugural event will be held in London on 19 March 2012 at the Grange Hotel, St Paul’s. 

To find out more go to ddsummiteurope.co.uk 

For media information and press passes please contact:

Rooster PR

Email: DDSummitEurope@rooster.co.uk

Phone: 020 7953 8776


About Us

LivingSocial offers daily deals on handpicked experiences that can be shared with friends. Our mission is to add surprise to every calendar. So we dig deep, pursuing both the things that define a place and the undiscovered jewels. We design total experiences that bring an adventurous, loyal new following to local businesses. Innovation and imagination have made LivingSocial the fastest-growing company in the social-buying category. We satisfy cravings for the new and different at significant savings. LivingSocial means living with real connection. We shape social lives.