ISLAND DESIGNERS FASHION A SLOT AT CELTIC FESTIVAL
Hebridean Celtic Festival
Year of Creative Scotland 2012
- Fashion firms exhibit at HebCelt
- Lewis designers capture work on film
- Shoot shows process from sketch pad to shop
A music festival was seen as the perfect stage for a catwalk as Hebridean fashion designers showcased their work.
The Hebridean Celtic Festival was used as a backdrop for a film by three independent designers - Diggory Brown, Rarebird and Sallie Jayne Avis – to promote their garments and accessories made in Lewis.
Fashion films are an increasingly common marketing option for small businesses to reach a world - wide web client base and with growing demand for high quality garments being designed and made in the UK it is an ideal way to demonstrate the quality products being produced in the Hebrides.
The film, which will be 2-3 minutes long and without dialogue, will take viewers through the various stages involved in making and selling fashion items, from the artistic inspiration and sketching to the pattern drafting, machine production and tailoring and the promotion and retail to the public.
Last week the film makers visited the workroom of kilt designers Diggory Brown and Sally Jayne Avis’s bridal-wear studio, both in Ness, and the following day they captured some fly-on-the-wall-style shots of a photo shoot at the festival. They wrapped up proceedings today (Monday 16 July) at Rarebird’s Harris Tweed designs studio in Carloway.
All three designers also traded from the craft traders’ tent during HebCelt.
Netty Sopata from Diggory Brown said: “The film will focus on the skills involved and the quality of the garments produced, with strong emphasis on the fact that each stage of design and production takes place in the Outer Hebrides.”
For more information contact
Lucid PR, Events and Marketing
01463 724593;07730 099617
NOTES TO EDITORS
1. The 17th HebCelt took place between 11th and 14th July 2012 and , for the second year running, had two main stages on the Castle Green in front of the Lews Castle in Stornoway, as well as performances in An Lanntair and throughout the rural community.
2. This year, for the second year in succession, it was selected as one of the top 10 UK summer festivals by music magazine Songlines. It emerged victorious as Best Large Festival at the industry-sponsored Scottish Event Awards 2011, in a three-way final with Edinburgh’s Hogmanay and Glasgow’s Celtic Connections.
3. HebCelt injects more than £1.5 million annually into the local economy.
4. It is regarded by critics, performers and festival-goers as one of the top Celtic music festivals in Europe.
5. The festival is made possible through the support of funders, advertisers and a vital and large volunteer workforce- http://www.hebceltfest.com/backstage/sponsors. It relies on scores of volunteer workers who clock up over 3,500 unpaid hours during the event.
6. HebCelt has twice won the Best Event of the Year award at the MG Alba Scots Trad Music Awards, which is voted for by the public.
7. HebCelt has been hailed as one of the UK’s top 50 festivals by the Daily Telegraph and one of the top five by The Scotsman.
8. A large quantity of children under 14 were able to attend concerts at the Festival Arena each night for free if accompanied by someone who is 18 or older.
9. This year’s headliners were The Waterboys, The Proclaimers and Kassidy. Other artists appearing included Julie Fowlis, Skerryvore, Admiral Fallow, Roddy Woomble, Niteworks, Mànran and Larkin Poe.
10 HebCelt has its own YouTube channel, Facebook and Twitter outlets.