BAA WorldPoints and Lufthansa’s frequent flyer programme Miles & More announce new cooperation agreement
PRESS RELEASE 27. November 2009 Miles & More when you shop at the airport BAA WorldPoints and Lufthansa’s frequent flyer programme Miles & More today announced a new cooperation agreement which provides passengers with the opportunity to earn miles when they shop at BAA airports. All Miles & More members travelling to and from the UK can earn WorldPoints when they shop at BAA’s UK Airports. From 1st December, once members have earned 250 WorldPoints on their airport shopping, they can exchange these for Miles & More award miles. In addition, from early 2010, Miles & More members can redeem their miles for WorldPoints airport shopping vouchers which can be spent at the shops, bars and restaurants at BAA’s UK airports. Says John Holland-Kaye commercial director at BAA, “'Our cooperation with Lufthansa Miles & More not only gives our WorldPoints members the chance to redeem their points for miles for flights on a further nine airlines, but also offers Miles & More members even more rewarding airport shopping. This is the first time airline loyalty programme members have been able to redeem their miles for airport shopping vouchers. We’re delighted to be a part of this great new way of rewarding passengers travelling through our airports. For Carsten Schaeffer, managing director of Miles & More International, this partnership is a natural combination: “To maintain our position as one of the leading frequent flyer programmes offering our members the most extensive range of opportunities to collect and redeem miles, we are continually seeking ways to further expand the Miles & More product portfolio. Since we have a loyal and demanding UK customer base as well as extensive traffic from this region, the partnership with WorldPoints is the perfect enhancement of our Lufthansa activities in Great Britain.” * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Additional information 250 WorldPoints can be exchanged for 250 Miles & More award miles 7,500 award miles can be redeemed for £20 of airport shopping vouchers (Four £5 vouchers), Further £5 vouchers can be obtained for 1,875 miles each. BAA operates six airports in the UK – London Heathrow, the world’s busiest international airport, London Stansted, Glasgow, Edinburgh, Aberdeen and Southampton. BAA airport shops offer a huge selection of fashions, accessories, watches and jewellery, leisure and sports goods, health and beauty products, technology, music and DVDs, toys, books, magazines and newspapers. BAA’s loyalty programme ‘WorldPoints’ offers travellers flying from and to the UK the opportunity to earn WorldPoints in airport shops which can be exchanged for a range of rewards. Further information about WorldPoints is available at www.baaworldpoints.com. Miles & More is the international frequent flyer programme of Lufthansa, Austrian Airlines, SWISS, Brussels Airlines, LOT Polish Airlines, Adria, Croatia Airlines, Air Dolomiti and Luxair. Miles & More has cooperation agreements with the Star Alliance and with a variety of rental car companies, hotels and many other businesses worldwide. Miles & More members are able to earn award miles with these partners. Miles earned can be redeemed for flight awards, upgrade awards and many other awards from Miles & More partners. Further information is available at www.miles-and-more.com. Lufthansa German Airlines BAA Airports Limited Aage Duenhaupt Jason Willicombe Director Corporate Communications Europe Head of CRM Tel: +44 20 8750 3415 Tel: +44 20 8757 5240 Fax: +44 20 8759 1987 jason_willicombe@baa.com aage.duenhaupt@dlh.de http://www.baa.com http://media.lufthansa.com