M studio Executes: Troy Container Line

GOAL

In our fourth year working with Troy Container Line, we aimed to reinvigorate Troy’s online presence in a rapidly changing digital age, thereby driving more clients to their website to take advantage of user-friendly booking and tracking systems and to learn up-to-date information on company services and milestones.

Strategy

Design and develop a responsive, interactive website with an integrated SEO campaign

Tactics

Website Design & Development / Video Production / Messaging Development / SEO / Digital Marketing / Content Creation

Result

24% increase in website traffic

Strategy

Position the Troy team as thought leaders at the forefront of their industry through traditional public relations and media outreach strategies

Tactics

Messaging / Media Outreach / Expert Positioning / Press Release Development & Distribution / Media Relations / Content Creation

Result

Editorial coverage in  The Washington Post, The Journal of Commerce, AJOT, Thomson Reuters, Bloomberg Business Week , and more· 58% more media coverage than competitors· 80% increase in online mentions

Click  here  to see our work for Troy Container Line.

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About Us

A targeted PR strategy serves as a valuable extension of a company’s brand message. Using our customized approach to media outreach and community relations, we work hand-in-hand with our clients to develop and maintain a strong public image through various avenues, including traditional media outreach, social media strategies, informational seminars, and guest appearances. We have an extensive network of contacts and are well-versed at working with the media to gain maximum exposure for our clients.

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