The Legend of Ravenwood linerless is set to unfold on the ‘big screen’ at LabelExpo
environmental labelling engineers or ‘Raveneers’ set out for European adventureto reveal the story behind Ravenwood approved linerless labelling
Linerless labelling specialist Ravenwood Packaging will be showcasing its ‘complete package’of converting and labelling technology at LabelExpo in Brussels (September 2015) on its brand new futuristic, sleek, silver stand – C645. The very real exhibition display will stand among the myth, legend and fairytale show theme to highlight coating and labelling in action, along with the development of the ultimate materials and adhesives to produce seamless lines. The legendary-story of how Ravenwood Packaging developed the linerless label will be told via a new video piece. The flexible, adhesive-backed labels featured in The Furry Tail https://youtu.be/pZm1INEO4q0 are now regularly used as the eco-friendly replacement for traditional labels that carry waste-creating backing paper. The increase in use of linerless labelling systems comes from the numerous sustainability initiatives around the world; and from pressure from consumers and environmental lobby groups.
The company – based in Bury St Edmunds, Suffolk - will be demonstrating its unique and original coating and application machines to the largest label and package printing audience in Europe.
An Audio-Visual ‘expo-wall’ will roll out ‘live’ big-screen footage of Ravenwood Packaging’s Comac 500 coating machines in action running pre-printed webs. The Comac 500, running at speeds of up to 95m/min, will be taking printed master reels and making them ready for use on the company’s Nobac applicators – two of which will be featured at the show.
The Nobac 125 is an applicator which is bringing linerless labelling to the mass market; and the Nobac 500 Sleever for applying sleeves in five formats, varying from C-wrap and full wrap, to packs for chilled foods and convenience meals. The Nobac 500 handles up to 180 packs/minute.
Ravenwood Packaging will be a part of the show’s ‘Linerless Trail’ at LabelExpo confirming its place as the world’s all-inclusive supplier of quality linerless labels.
Ravenwood supplies a range of specialist labels and packaging machines worldwide including those being used by an extensive number of manufacturers in Europe and the US, Latin America and Australia.
Speaking about Ravenwood’s premium position in the linerless market, MD Paul Beamish said: ‘The label and package printing sector are now seeing backingless labels as the only sustainable route forward and Ravenwood Packaging is still the original and most dependable supplier of this technology which means that our machines are still highly sought after.’
‘The UK is possibly the most advanced country in Europe to be producing chilled food packaging and we are proud to be a part of this pioneering trend. Linerless labels bring less waste, less downtime and reduced transport costs. These changes make a substantial difference to a manufacturer’s profitability and sustainability rating and that’s why they are important.’
‘Linerless labelling is perfect for food packaging and linerless wraparounds are ideal for bottles and so the majority of our machines go to supplying the food and drink sector – and now including fresh produce and bakery products - but we are moving into other areas too including healthcare, household, motor care and toiletries. We engineer ‘greener’ applicators and coaters which are taking ground from conventional labelling systems. The applicators are mega-flexible. They can pack paper, card and film, so different packs can be packed during a day simply by changing the material used.’
Ravenwood Packaging has launched two new products to answer the call for more linerless labelling products to fulfil more varied functions including ‘Slideable’ labels which are made from thicker materials up to 300gsm. These are linerless labels that can be applied automatically by Nobac 500 applicators. Unlike conventional linerless labels they slide on the pack allowing the customers to view the product inside.
The ‘slideable’ labels which can be produced 500mm x 200mm are ‘sleeves’ with a difference in that they come on a roll. They offer the advantages of lightweighting and automation.
‘Skin pack’ labelling is another popular linerless concept which can also be produced by Nobac machines. The main benefit of skin pack technology is that various products can be packed in fewer trays as the product can be applied to fit to a standard tray which can simply incorporate large and smaller items. A major benefit of Ravenwood Packaging’s new ‘skin pack’ line is that they have formulated the optimum material for ‘super-protruding’ packs to include exceptionally bulky items such as roasting joints. Skinpack labelling also greatly extends shelf life.
Most of Ravenwood Packaging’s approved suppliers will attend the show and be part of the Linerless Trail including Arjo Wiggins, Innovia, Evonik, Henkel and ColourGen in order for visitors to discover how the complete linerless concept is put together.
To find out more visit www.ravenwood.co.uk or see Ravenwood Packaging’s YouTube video
The Furry Tail at https://youtu.be/pZm1INEO4q0
For further details contact Alison Baker at Madhouse PR on 01284 830321
or email firstname.lastname@example.org or Paul Beamish at Ravenwood UK on 07989 561718 or 01284 or +44 (0)1284 749144 email@example.com or Michael Peart at Ravenwood USA on +1678 488 5434 firstname.lastname@example.org