MAG Interactive intends to list its shares on Nasdaq First North Premier

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MAG Interactive AB (publ) (”MAG Interactive” or the ”Company”), a leading developer and publisher of casual mobile games, is today announcing its intention to proceed with an initial public offering of the Company’s shares on Nasdaq First North Premier (“the Offering”). The listing is, subject to market conditions, expected to occur before the end of the fourth quarter 2017.

Didner & Gerge Fonder AB, Handelsbanken Fonder AB on behalf of managed funds, RAM ONE AB on behalf of managed funds, Chalex through Chalex i Göteborg AB and Swedbank Robur Fonder AB on behalf of managed funds (together the ”Cornerstone investors”), have committed to subscribe to a number of shares such that their joint investment amounts to SEK 230 million based on the IPO price (“Offering Price”), which amounts to SEK 44 per share, pending certain customary conditions.

Daniel Hasselberg, CEO and co-founder of MAG Interactive:

”It has been an exhilarating journey since the launch of Ruzzle in 2012. We are fortunate to have some astonishing, ambitious, hard-working and driven people in this Company. Together we have come far, but we are nowhere near done. We are still at the beginning of our journey with the listing being an important milestone, and an important step for us as a company. In addition to diversifying the ownership structure, the listing will contribute to awareness about MAG Interactive, something we are convinced will be beneficial for our growth journey ahead“.

Walter Masalin, Chairman of the Board of MAG Interactive:

”These are exciting times. It is with significant pride the board looks at what the Company has achieved. MAG Interactive has established a strong position within casual mobile games, and has proven to be able to expand its focus from the word game category to the broader and larger casual category, not least through the acquisition of FEO Media AB (”FEO Media”). With a clear strategy for continued profitable growth, we are excited to broaden the ownership base and offer the opportunity for an enlarged group of shareholders to follow us into the exciting future of the Company.”

About MAG Interactive

MAG Interactive is a leading developer and publisher of casual mobile games for a global audience. The Company’s game portfolio consists of ten[1] successful games, nine of which have been downloaded in excess of one million times. The tenth game Backpacker, was launched in October 2017 and has subsequently not reached one million downloads yet. Combined, the Company’s ten games have been downloaded in excess of 200 million, a milestone reached in conjunction with the acquisition of FEO Media in November 2017. MAG Interactive attracts a global audience with net sales spread out across the globe. As of 31 August 2017, the Company had 1.6 million Daily Active Users and 7.4 million Monthly Active Users playing MAG Interactive’s games. If FEO Media’s players for the corresponding period were to be included, Daily Active Users would increase to 3.2 million and Monthly Active Users would increase to 12.8 million.

While the Company started out within the word game niche with the game Ruzzle, the current focus is the broader casual mobile gaming space. The current portfolio contains ten games, of which five are word games, one is a puzzle game and four are trivia games. Over the years, MAG Interactive has developed a scalable and repeatable game development process, based on a scientific approach to ensure quality and frequency of all productions.

MAG Interactive’s games are distributed through virtual app stores allowing for global reach with minimum effort, of which the largest are Google Play and App Store, for operating systems Android and iOS respectively. Partly due to the high quality and rankings of its games, the Company enjoys strong relationships with distributors such as Apple and Google, which facilitates and improves the Company’s publishing and marketing activities.

The Company recorded net sales of SEK 335 million and EBITDA of SEK 58 million during 2016/2017 on a pro forma basis[2]. Net sales has grown significantly since 2014/2015 at a CAGR of 48 per cent. Headquartered in Stockholm, MAG Interactive has been running current operations since 2011 and had 57 employees as of 31 August 2017. The acquisition of FEO Media adds some 50 additional employees.

This information was released for publication at 08:00 CET on 20 November 2017.


[1] Games that are published by MAG Interactive

[2] MAG Interactive acquired FEO Media in November 2017, and therefore pro forma accounts have been established for the fiscal year 2016/2017

For further information, please contact:

Daniel Hasselberg, CEO / daniel@maginteractive.com

Magnus Wiklander, CFO / magnus.wiklander@maginteractive.se

http://maginteractive.com/ / +46 8 644 35 40

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