Metsä Group takes pulp logistics to the new era through RFID technology

Metsä Group Press Release 15 May 2012

Metsä Group is creating new technology for its logistics chain in the pulp industry by being the first to introduce Radio Frequency Identification (RFID) based on the wireless identification of products. RFID will be introduced at all Metsä Group’s pulp mills and most loading ports during the spring.

RFID is major advance from the manual and barcode identification of pulp lots due to the technology's precision, durability and small size. RFID has been used in many industries, but with Metsä Group leading the way, the existing technology will now be utilised in the pulp delivery process. 

"RFID development is a good example of our continuous renewal with which we can ensure success in global competition," says Ismo Nousiainen, SVP, Production, Metsä Fibre.

The pulp units’ RFID tags will include the product's lot number, the date of manufacture and the manufacturer itself. Pulp with an RFID tag meets product safety requirements and is suitable for food use.

RFID technology improves cost effectiveness 

As a result of RFID technology, the entire pulp logistics chain will become automatic and faster with fewer errors. From now on, pulp lot information will be known in real time at both the pulp storage location and ports. The change will enable savings in pulp flow management for all actors in the logistics chain. 

"RFID supplements our range of technical services. Accurate data on pulp characteristics enabled by RFID technology provide our customers with new opportunities to improve production effectiveness," explains Ari Harmaala, SVP, Sales and Marketing, Metsä Fibre.  

Metsä Group openly develops the RFID system

The main goals of Metsä Group are to expand the use of RFID technology in the pulp industry and to support other industrial actors in adopting the technology.

"The RFID system we have developed for pulp has been open to all actors in the industry right from the start. The real benefits will only be achieved once the main pulp suppliers use a common standard. We have shown the way and now the extensive introduction of the system in the pulp industry can begin," says Harmaala.

Group Communications

For more information, please contact:
Ari Harmaala, SVP, Sales and Marketing, Metsä Fibre, tel.  +35840 575 2704
Ismo Nousiainen, SVP, Production, Metsä Fibre, tel.
+358 50 598 7378

Metsä Group is a responsible forest industry group whose products are part of people’s everyday life and promote sustainable well-being. Metsä Group produces high-quality products mainly from renewable Nordic wood. The Group’s business areas are tissue and cooking papers, board and paper, pulp, wood products as well as wood supply. Metsä Group’s sales totalled EUR 5.3 billion in 2011, and it employs approximately 12,500 people. The Group is present in some 30 countries.

Metsä Fibre is a world-leading producer of softwood pulp. Our main products – sustainably and cost-efficiently produced softwood and birch pulp – are specially developed for the production of high-quality fine papers, magazine and tissue papers, and board. Our main brand is Botnia. With four pulp mills in Finland, we employ a total of about 900 people. Our sales in 2011 were approximately EUR 1.3 billion. Metsä Fibre is part of Metsä Group.

About Us

Metsä Metsä Group is a forerunner in sustainable bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers. Metsä Group’s sales totalled EUR 5.0 billion in 2017, and it employs approximately 9,100 people. The Group operates in nearly 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 104,000 Finnish forest owners.