MTG invests in Engage Sports Media

MTG has acquired 22% of Engage Sports Media with the option to increase its shareholding in the future. ESM enables premium sports rights owners to digitalise and monetize their content for global audiences, by making it available online, on demand and on mobile. ESM partners include leading owners and brands in Football, Rugby, Cricket, Motorsport and Horse Racing, which will together attract one billion online views this year. 

ESM enabled the digital video activation of the Rugby World Cup 2015 which delivered more digital video views globally than the London 2012 Olympics, and also works with the BCCI and Indian Premier League. ESM also produces branded video projects for major advertisers, which have included DHL, Dove, HSBC, Vauxhall and SocGen. ESM is a profitable company.

 “This investment reflects our focus on becoming the leading digital video entertainment company in each of our markets, and our strategy to invest in relevant, complementary and scalable digital brands, content and communities. We are happy to team up with this talented company and the strategic fit is compelling. Sport is in the DNA of both our companies and there are many benefits of working together more closely in terms of digital premium product development and distribution. ” 

 Arnd Benninghoff, CEO of MTGx

 “The investment from MTG provides the funds to expand our services and operations for sports rights holders. It also provides a catalyst to invest with our partners into the development of IP, content and format assets. We are excited to partner with MTG, with whom we share an entrepreneurial approach and vision.

 Gregg Oldfield, CEO of ESM


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MTG (Modern Times Group MTG AB (publ.)) is a leading international digital entertainment group and we are shaping the future of entertainment by connecting consumers with the content that they love in as many ways as possible. Our popular entertainment brands span Content Production, TV, Radio and eSports, and are available around the world. Born in Sweden, our shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).

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