NattoPharma Names Key Executive:Eric Anderson joins Vitamin K2 Leader to Develop International Markets
4th April 2013, Oslo, Norway. NattoPharma announces the appointment of Eric Anderson as Senior Vice President (SVP) Global Sales & Marketing.
In the newly established role as SVP, Eric Anderson will direct the global sales & marketing platform for NattoPharma’s proprietary products, including the MenaQ7® brand Vitamin K2 portfolio. In addition Anderson will create and maintain the North American headquarters for NattoPharma, directing strategic sales and marketing activities.
Eric Anderson has been a member of the natural products industry for more than 20 years, during which time he was involved i the introduction of several successful novel ingredients, including Chitosan, CLA and Mk-7 Natural Vitamin K2.
- Eric Anderson has a long track experience in working in Norwegian companies, establishing sales and activities in USA.
- 1995 – 1998 work with Natural ASA, with Sales and Marketing – launched Absorbitol® Chitosan and Tonalin® CLA.
- 1998 – 2004 Managing Partner for Ignite Marketing Group, a PR and marketing firm specializing in nutritional technologies
- 2003 – 2010 Brand Manager for PL Thomas – establishing MenaQ7™ as the dominating vitamin K2 brand in the US. In parallel he was responsible for launching 5-LOXIN®, a key ingredient in the number on selling joint product in the US.
- 2010 – 2013 Global VP Sales and Marketing for Aker BioMarine Antarctic, where he was responsible for establishing and staffing the company’s North American offices, with an emphasis on promoting Superba™ brand krill oil.
Executive Chairman of the NattoPharma Board, Frode Marc Bohan, says, “This is a significant reorganization for NattoPharma. We recognize that the US is the leading supplement market and this where MenaQ7® was initially introduced. We are moving the Global Sales & Marketing responsibilities to the US to drive our International efforts. Further, Eric Anderson will build the US Sales team.”
Bohan Continued: “Eric Anderson has been the key in successfully building several US dietary supplement brands – each of them with yearly revenue of more than 100 million USD. It is critical to our long-term success that we develop the largest markets. Now, with our proprietary clinical data and newly-issued patents will provide a basis to build this business. I am very proud that Eric Anderson chose to joining us, he will help to significant to increases shareholders value.”
MenaQ7 ® provides natural vitamin K2 as a manufactured fermentation extract. This process generates a highly pure and bio-available form of vitamin K2, menaquinone-7(MK-7). MenaQ7 is the purest and best documented natural vitamin K2 with guaranteed actives and stability, clinical substantiation and several granted patents on cardiovascular health.
As a biotechnology-based nutraceutical company, NattoPharma is the worldwide innovator and leader of Vitamin K2 menaquinone-7. Its brand MenaQ7 ® is supported by a global IPR portfolio and revolutionary research substantiating clear efficacy for bone and cardiovascular health. NattoPharma has since 2007 been in an exclusive research and development collaboration with VitaK, University in Maastricht, The Netherlands, working to substantiate the health benefits of natural vitamin K2.
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