NattoPharma Selects Industry Veteran Jeff Lind to Lead Sales Team

OSLO, NORWAY and METUCHEN, NJ (27 July 2017) – As the established Vitamin K2 R&D leader, NattoPharma has invited a supplement industry veteran with an equally respected reputation to join its team. In line with the company’s efforts to increase its global commercial activites, NattoPharma is pleased to announce it has named Jeff Lind as its Vice President of Sales, Americas.

Working in some of the most respected companies in the natural products industry for more than 20 years in various leadership roles, Lind comes to NattoPharma from Natreon, Inc., where he served as the Vice President of Sales and Marketing. Prior to Natreon, he led Frutarom US, Inc.’s North American Health Business Unit, and served as the Chief Executive Officer with Sabinsa Corporation. With each company, Lind has grown sales exponentially through his encyclopedic understanding of each company’s ingredients and strategic marketing initiatives, while establishing operational foundations that the companies still stand upon today.  

“Jeff is a proven sales leader who is greatly respected within our industry. Not only is his technical understanding of ingredients unsurpassed, but he brings a fresh take on the global market that will create new opportunities for NattoPharma,” says Dan Rosenbaum, NattoPharma CEO. “With both current and new customers, Jeff is well-positioned to communicate the compelling science behind our MenaQ7, the importance of partnering with the highest quality MK-7 provider, and the tremendous commercial opportunity that MenaQ7 represents to our customers.

“It is no coincidence that our clinically validated and patented MenaQ7 appears in hundreds of products across the globe, yet we see extraordinary growth ahead as the awareness of MenaQ7’s proven health benefits continues to increase, and that is one area where we see Jeff playing an integral role,” Rosenbaum adds. 

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About NattoPharma and MenaQ7®

NattoPharma ASA, based in Norway, is the world’s leader in vitamin K2 research and development. NattoPharma is the exclusive international supplier of MenaQ7® Vitamin K2 as MK-7, the best documented, vitamin K2 as menaquinone-7 (MK-7) with guaranteed actives and stability, clinical substantiation, and

international patents granted and pending. The company has a multi-year research and development program to substantiate and discover the health benefits of vitamin K2 for applications in the marketplace for functional food and dietary supplements. With a global presence, the company established its North American subsidiary, NattoPharma USA, Inc., in Metuchen, NJ, and NattoPharma R&D Ltd. in Cyprus. For more information, visit or

For more information, please contact:

Kate Quackenbush, Director of Communications

NattoPharma USA, Inc.

Phone: 609-643-0749



About Us

NattoPharma, the world leader in Vitamin K2 Research and Development, has invested millions of dollars in in-vitro, in-vivo, and clinical studies to document the effects of MenaQ7® Vitamin K2 as MK-7. This commitment has created the only patented and clinically validated K2 on the market. After establishing the first commercial Vitamin K2 with its flagship brand, MenaQ7®, NattoPharma has consistently answered and met market needs through the development of new production technologies:• In 2012, the company introduced MenaQ7® Crystals, which represented an important breakthrough in the new generation of Vitamin K2 products, producing the purest natural MK-7 available.• In 2014, NattoPharma introduced the only all-trans nature-identical synthesized Vitamin K2, MenaQ7® PURE. Not only did the company succeed in changing the market with MenaQ7® PURE – offering a high-quality, competitively priced ingredient – but its efforts were rewarded with the NutrAward for Best Functional Ingredient at Natural Products West/engredea 2015. Vitamin K2 is essential for the body to utilize calcium to build healthy, strong bones and to inhibit calcium deposits in the arteries. Published clinical studies have demonstrated the high bioavailability and proof of efficacy for Nattopharma’s all-trans MK-7 products in healthy and diseased populations, for bone and cardiovascular health. NattoPharma continues to build its competitive advantage through focuson IPR and has patents both granted and pending related to relevant healthbenefits and market segments, creating extra value for its customers. And NattoPharma staff consists of professionals people with longstanding experience in medical and biochemical research as well as pharmaceutical and food supplement development. By understanding and controlling the chemistry, NattoPharma provides the market all-trans MK-7 products, while our sales and marketing team has extensive knowledge of international market demands with which it supports our partners.


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