BP features Navarre Beach Pier in an upcoming TV commercial
Navarre Beaches are clean, the seafood is safe, and local businesses are welcoming tourists
Navarre Beach, FL. Aug. 2, 2012 — This week, more than 40 crewmembers congregated on the Gulf of Mexico’s longest pier – Navarre Beach Pier – to film a BP advertisement slated to air nationwide this fall. The ad’s message: BP has upheld its promise to support the seven counties along the Gulf Coast affected by the Deepwater Horizon oil spill and tourism is rebounding.
Pier Inc. representatives are grateful and echo the ad’s sentiments with their own message: Navarre Beaches are clean, the fish is safe, and local businesses are welcoming tourists. “Our beach is protected by sand bars, the prevailing current, and the contours of the ocean floor – this kept oil away and our waters out of harms way,” said 75-year-old Pat Huggins, a Navarre native and 50+ year fishing connoisseur who is the master chef at the Pier. “We were spared,” she added. “Navarre Beach is still one of the most beautiful places in the world. We want people to see this on TV and then to come experience it firsthand.”
BP chose not only to feature Navarre Beach but also to use it as the campaign’s anchor location. The 30- and 60-second ads will showcase BP’s spokesperson Frederick Lemond, Jr., Onshore Site Manager addressing viewers from the Navarre Beach Pier while also breaking away to other locations along the Gulf Coast.
“The Pier is one of the area’s most outstanding recreational facilities, providing residents and visitors with access to fishing, beaches, and seafood dining, which is why we featured it,” said Keith Rupp, BP’s general manager of external relations in Florida.
This commercial symbolizes a huge step forward in promoting Navarre Beach – and it’s just the beginning. Pier, Inc. and its marketing firm Molly Lang Design are also planning a number of future events, including a cooking demonstration in cooperation with the Florida Department of Agriculture and Consumer Services and its “Fresh from Florida” campaign.
Negotiations are currently underway with national TV personalities about participating in these cooking events, which will highlight the best ways to prepare and cook fish caught fresh off the Pier. Good Morning America chef Diane Henderiks has already agreed.
The Navarre Beach Pier epitomizes the best of Florida attracting tourists, showcasing the state’s natural beauty, providing recreation such as fishing for local residents, and driving the economy. Located at 8579 Gulf Boulevard in Navarre Beach and spanning 1,545 feet, it is the longest pier in Florida and along the Gulf of Mexico. More than 235,000 people have enjoyed the Pier in its first two years of operation.
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