Spring into action – protect your home from limescale


16 April 2012 – According to a recent national survey the “Don’t Move, Improve” mantra has struck a chord with Britain’s home owners, with 84% of survey respondents planning a home improvement project over the next 12 months. 33% of these were considering improving their bathroom and 29% were thinking about upgrading their kitchen. Yet many homeowners don’t think about protecting these sizeable investments with a water softener. In hard water areas the shine soon comes off with unsightly scale and scum around sinks, shower doors, baths, taps, toilet bowls and showerheads. But limescale is not only a visible blight; it causes serious damage to household plumbing and domestic appliances. It means boilers, central heating systems, immersion heaters, dishwashers and washing machines all run less efficiently and are more prone to breakdown.

This Spring, leading UK water softener manufacturer, Kinetico, are embarking on their own campaign to encourage home owners to protect their home from the effects of hard water. Jane and Malcolm Avis of local Kinetico dealer Waterways (Heat a Home) comments, “Our message to local home owners is ‘don’t let limescale take the shine off your home this Spring. Consider the many benefits of refreshing your home with a Kinetico water softener’.

“The immediate gain will be clear, scale-free water with significant savings on soap products, detergents and cleaning materials. Softened water makes hair feel soft and silky; laundry is softer and easier to manage; taps, glasses and dishes will all sparkle. There are important longer-term benefits too, with lower energy bills, reduced maintenance and a longer life for water-using domestic appliances. With households currently faced with record energy price rises, installing a water softener is now regarded as one of the best energy saving measures you can take.

“It’s easy to protect your home and family from limescale and we offer a free water hardness test and demonstration to show how limescale can become a thing of the past”.

Kinetico water softeners are renowned for their reliability and this is backed up by the company’s reassuring, “no quibble” 10-year parts warranty. For more details or to arrange your ‘no obligation’ demonstration, contact Waterways (Heat a Home) on T: 0208 7776929.

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Contact Details:

Jane & Malcolm Avis

Waterways (Heat a Home)

120 High Street

West Wickham


T:        0208 7776929

E:        sales@waterways.ltd.uk

About Kinetico

Kinetico is part of the Axel Johnson Group of companies, a global organisation and fifth generation company that continues to be successful in developing leading businesses.

Founded in 1970, Kinetico has grown from a two-man, creative undertaking into a strong and dynamic organisation.  Innovative technology and a strong commitment to customer satisfaction have distinguished the company and positioned Kinetico as a leader in today's ever-changing water treatment industry.  Kinetico manufactures water softeners, along with a wide range of systems that improve water quality for general use, as well as those that provide high-quality drinking water for consumption.  Kinetico products are Third Party certified to confirm quality and performance and complemented by the most comprehensive warranties in the industry.

Kinetico UK Ltd distributes and services the full line of Kinetico residential, industrial and commercial water treatments products in the United Kingdom with a supporting network of authorised dealerships.

Kinetico Authorised Dealerships

Kinetico work through a network of recognised UK independent Authorised Dealers who apply and meet exacting standards.  Customers buying from a recognised Kinetico dealer can enjoy a high quality service and after sales warranties.

About Us

Next Step Marketing (NSM) is a marketing and communications agency based in north Hampshire. The business is headed up by Denzil Lee. Prior to setting up NSM Denzil spent 11 years as Director of Marketing for National Boat Shows Ltd (London Boat Show & Southampton Boat Show) and before that held other senior sales and marketing roles with two FTSE 100 PLCs. He has been a member of The Chartered Institute of Marketing since 1992, gaining Chartered Marketer status in June 1999. In November 2006 he was made a Fellow of the Institute. Since 1992 he has also been a member of The Marketing Society. We have worked across many different sectors with extensive experience of both consumer and B2B campaigns.




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